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Juicy Chemistry Achieves 10% Conversion Growth with with Snapmint Cardless EMI Payment
Impact Highlights:
10%
increase in conversions during high-ticket campaigns
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Consistent growth across Tier 1 and Tier 2 cities
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~500
monthly orders with an AOV of 1200/-age Order Value (AOV)
About Juicy Chemistry
Juicy Chemistry, a pioneer in India’s certified organic beauty segment, is loved for its clean, sustainable, and high-performance skincare. Despite 10,000+ website visits and strong interest from working professionals and mid-aged customers, many potential buyers hesitated to complete purchases of premium products due to upfront costs. This led to prepaid drop-offs and lower conversions during high-value campaigns.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Prepaid Drop-offs Customers exploring premium organic beauty products dropped off at checkout due to budget constraints.
- Limited Conversions Among Working Professionals Buyers aged 28-40 sought affordable ways to invest in quality skincare.
- Affordability Perception Gap Premium pricing of products created hesitation among new customers.
The Solutions
- Flexible EMI Options Snapmint enabled customers to split payments over 3 months, making indulgent beauty purchases more manageable.
- Cardless EMI Flexibility Snapmint offered instant, no-cost EMIs without credit cards, helping customers buy with confidence.
- Improved Brand Accessibility Snapmint EMIs positioned Juicy Chemistry as premium yet attainable, attracting new shoppers.
What's Next?
With consistent EMI usage among Tier 1 and Tier 2 customers, Juicy Chemistry plans to expand Snapmint across more product categories. The brand aims to continue making clean, luxury skincare accessible while increasing conversions and driving higher customer loyalty through flexible payment experiences.
Snapmint has been instrumental in enhancing our customers’ shopping experience by making premium organic skincare more accessible and affordable. We’ve witnessed a remarkable 10% rise in prepaid transactions, reflecting the growing trust and convenience Snapmint offers.
Pritesh Asher
Co-founder & CEO, Juicy Chemistry
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