--- title: MiniWesst Case Study | 21% Conversion Growth with Snapmint description: Discover how MiniWesst, a luxury bags and luggage brand, increased conversions by 21% and reduced checkout drop-offs using Snapmint’s cardless EMI solutions. image: https://www.snapmintbusiness.com/hubfs/Mini%20Wesst_Case_Studies_Banner%20copy.webp --- [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Home](https://www.snapmintbusiness.com/) [Ecommerce Case Studies](https://www.snapmintbusiness.com/case-studies) MiniWesst ![Mini Wesst_Case_Studies_Banner copy](https://www.snapmintbusiness.com/hs-fs/hubfs/Mini%20Wesst_Case_Studies_Banner%20copy.webp?width=2000&height=918&name=Mini%20Wesst_Case_Studies_Banner%20copy.webp) ![ChatGPT Image Jun 18, 2026, 11_39_42 AM (1)](https://www.snapmintbusiness.com/hs-fs/hubfs/ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png?width=941&height=1672&name=ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png) # MiniWesst Drives 21% Conversion Growth with Snapmint EMI Payment ###### Impact Highlights: ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 21% increase in conversions for products priced above 2000 ![icon.svg (24) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(24)%201-1.svg) 45% growth in Monthly GMV Post Snapmint Integration ![icon.svg (25) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(25)%201-1.svg) ~11% lift in AOV on EMI-enabled SKUs ![icon.svg (26) 1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(26)%201.svg) 9% RTO drop #### About MiniWesst MiniWesst is a modern luxury bags brand offering thoughtfully designed products like ultra-lightweight bags, clutches, laptop bags, etc. Known for premium materials, timeless design, and aesthetic appeal, MiniWesst resonates strongly with millennial and GenZ women who want functional bags that complement their personalities. ##### The Challenge and The Solution Offered by Snapmint The Challenges - Checkout Drop-offs Brand experienced excessive drop-offs on premium products - High Price Sensitivity Customers hesitated with the high-ticket bags and purses. - Limited Penetration in Tier 2/3 Cities Shoppers in Tier 2 and 3 cities prefer affordability. The Solutions - Flexible EMI Options Snapmint enabled 3-month EMIs, making high-quality items more affordable. - Cardless EMI on Bundles Shoppers could purchase luggage bag combos without hesitation. - Wider Reach with EMI Snapmint helped MiniWesst unlock demand beyond metros by easing payment concerns. #### What's Next? With strong EMI adoption across bags, totes, and purses, MiniWesst plans to expand Snapmint across all product categories. The brand aims to further improve affordability for Tier 2 and 3 customers, increase AOV through affordability, and build long-term trust.   [Download Case Study](https://www.snapmintbusiness.com/hubfs/Snapmint-x-Mini-Wesst-Case-Study.pdf) Snapmint has been a true growth partner for us. With their seamless integration and proactive support, Snapmint EMI transformed our business - delivering 21% conversion growth, 45% GMV uplift, and strong Tier 2/3 adoption on luxury bags over ₹2,000. ![images-1](https://www.snapmintbusiness.com/hs-fs/hubfs/images-1.webp?width=225&height=225&name=images-1.webp) Aanchal Jawanpuria Founder, MiniWesst Want to Get Similar Growth for Your Brand Book Demo Now [Download Case Study](https://www.snapmintbusiness.com/hubfs/Snapmint-x-Mini-Wesst-Case-Study.pdf) #### Contact Details and Form By submitting this form, you agree to Snapmint's Privacy Policy, Terms of Service & to receive marketing communications. ![homeDeskFooterImg](https://www.snapmintbusiness.com/hubfs/homeDeskFooterImg.webp) ![homeMobFooter](https://www.snapmintbusiness.com/hubfs/homeMobFooter.webp) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo%20(1).svg)](https://www.snapmintbusiness.com/) Snapmint (Snapmint Credit Advisory Private Limited). 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