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Avvatar Sees 35% Higher AOV and 22% ATC Uplift with Snapmint Flexible Payments
Impact Highlights:
35%
higher Average Order Value (AOV) for Snapmint buyers
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22%
uplift in Add-to-Cart rate
10%
revenue uplift driven by EMI adoption
12-15%
increase in GMV post integration
15%
GMV contribution from Snapmint-enabled orders
76%
of Snapmint orders are coming from Tier 2 & 3 cities
About Avvatar
Avvatar is one of India’s fastest-growing performance nutrition brands, delivering 100% vegetarian, high-quality whey protein and supplements. Despite 440K monthly website visitors and 300 daily orders, affordability acted as a barrier for new-to-credit and Tier 2/3 customers, especially for premium protein tubs in the ₹2,500–₹5,500 range.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Affordability Gaps for New-to-Credit Buyers No BNPL option to help Tier 2/3 customers manage upfront costs.
- Competitive Pressure Most peer brands offered BNPL, creating adoption and conversion risks for Avvatar.
- Cart Abandonments Shoppers hesitated on high-ticket protein tubs due to budget constraints.
The Solutions
- Snapmint EMI Integration Bridged Affordability Gap With 33% down payment and a 2 EMI plan at 0% interest, Snapmint allowed consumers to purchase aspirational items.
- Competitive Edge Avvatar had the competitive edge with no-cost EMI on UPI, which is better for consumers than BNPL.
- Higher Add-to-Cart and Conversions Post snapmint payment integration, the ATC rate witnessed a 22% uplift, while the overall conversions increased significantly.
What's Next?
With over 15% contribution of Snapmint in Avvatar’s overall GMV, the brand is ready to expand its affordability strategy with Snapmint payment. The brand is focused on scaling EMI on UPI for all SKUs and further tapping into India’s Tier 2 and 3 cities.
For a performance nutrition brand like ours, we always want to empower fitness enthusiasts to access the best products without budget being a barrier. Snapmint’s pay-in-parts solution has done wonders for us. Our AOV has gone up by almost 30–35%, and we’re reaching many more customers beyond metros. The results speak for themselves, and we couldn’t be happier.
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Team Avvatar
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