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October 13, 2025 |
Key Takeaways:
  • GreenHonchos and Snapmint are joining forces to drive D2C growth in India.
  • GH provides end-to-end digital commerce enablement with proven expertise in scaling 200+ global brands.
  • Snapmint adds affordability at checkout through EMI and BNPL solutions.
  • The partnership will increase conversions, AOV, retention, and unlock Tier-2/3 market opportunities.
  • Together, they offer an end-to-end ecosystem for sustainable digital growth.
Table of Contents:

 

Introduction

India’s D2C sector is evolving at an unprecedented pace. Consumers are seeking not only convenience but also flexibility and affordability at checkout. To stay competitive, brands must deliver seamless digital experiences while addressing cost sensitivities that often lead to abandoned carts.

Recognizing this opportunity, GreenHonchos, a leading Digital Commerce Enabler, and Snapmint, a B2B EMI provider platform, are joining hands to empower D2C brands with growth-ready digital ecosystems and affordability-led growth solutions.

How GreenHonchos and Snapmint Together Will Impact D2C Brands

This partnership is more than a technology integration; it’s a growth enabler.

  • GreenHonchos brings over a decade of experience in scaling 200+ global retail brands through composable commerce, high-converting websites, and omnichannel strategies.
  • Snapmint specializes in offering EMI and BNPL solutions that break affordability barriers and enable smoother purchasing decisions.

Together, GH and Snapmint create a holistic commerce growth stack, from digital storefronts and content strategies to flexible payment solutions, that equips brands to scale sustainably in India’s competitive digital economy.

How Brands Will Benefit from This Partnership

Combining GH’s digital commerce expertise with Snapmint’s BNPL engine will let brands grow without restraints:

1. Improved Checkout Conversions

By offering flexible EMI and BNPL options directly within GH-powered websites, brands can reduce drop-offs and convert hesitant shoppers into paying customers.

2. Higher Average Order Value (AOV)

Affordability at checkout encourages consumers to explore premium products and larger baskets, directly impacting top-line growth.

3. Enhanced Customer Retention

A seamless shopping journey, right from engaging brand-native content to flexible payment completion, fosters trust, loyalty, and repeat purchases.

4. Market Expansion Beyond Tier-1 Cities

With Snapmint’s affordability-first approach, brands can tap into Tier-2 and Tier-3 consumers who aspire to shop online but are often constrained by upfront costs.

Why This Collaboration Matters: Driving Digital Growth for 200+ Global Brands

The timing of this collaboration couldn’t be more relevant. India’s digital-first shoppers demand affordability without compromising experience. GH ensures D2C brands have the right digital infrastructure and strategy to scale, while Snapmint ensures every consumer has the ability to complete their purchase confidently.

By joining forces, GH and Snapmint are creating an end-to-end growth ecosystem that helps D2C brands attract, convert, and retain customers, driving both immediate revenue uplift and long-term brand equity.

FAQs

  • What does AOV mean in eCommerce?

    AOV (Average Order Value) is the average amount a customer spends per transaction on your online store.You can calculate the AOV by dividing total revenue by the number of orders.
  • Why is increasing AOV important for D2C brands?

    higher AOV means you earn more revenue without relying solely on new customer acquisition. It improves profitability and helps your business scale sustainably.
  • What are the easiest ways to increase AOV?

    Start with product bundling, upselling premium versions, and cross-selling complementary products. Adding flexible payment options like BNPL or EMIs also works instantly in increasing your average order value.
  • How do BNPL and EMI options impact AOV?

    BNPL and EMI reduce the upfront payment burden, encouraging customers to add more items or choose premium versions. Many D2C brands see a 30-40% increase in AOV after enabling EMI and BNPL from Snapmint. Snapmint integration can improve your AOV significantly without any additional cost.
  • How can Shopify brands improve AOV?

    Shopify brands can integrate Snapmint to offer EMI on UPI to their customers. Split payment options instantly increase AOV.

 

Article Authors
Abhishek Sanghai
Senior Manager - Marketing

With over 8 years in marketing, Abhishek has built a reputation for turning data into growth stories. At Snapmint, he drives high-impact initiatives that scale pipelines, boost conversions, and make affordability a powerful lever for brands.

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