Blue Tyga Gets 21% Conversion Rate Uplift with Snapmint’s No-Cost EMI
Impact Highlights:
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About Blue Tyga
Blue Tyga, an advanced fashion brand, is known for its functional and trend-forward clothes like the Sunscreen Jacket and Anti-AC Thermal Jackets. With a loyal audience of young professionals aged 25–40 from urban India, the brand was scaling quickly but faced resistance at the checkout page for higher-value products.
To address affordability concerns, especially for items priced above ₹1,499, Bluetyga partnered with Snapmint to convert high-intent traffic into actual sales.
The Challenge and The Solution Offered by Snapmint
- Lower Conversion Rate for High-Ticket Products Core audience of ₹20,000 - ₹50,000 monthly income earners found products aspirational but unaffordable.
- Price Sensitivity Led to Cart Abandonment Checkout abandonment was high, as upfront cost concerns were causing cart drop-offs on premium SKUs.
- High Dependency on COD The brand previously relied heavily on COD, which increased the risks of cancellations and RTO.
- Higher Penetration with the Millennials and Gen Z audience Snapmint EMI unlocked fresh revenue channels. This helped Bluetyga tap into aspirational buyers beyond metros.
- Pay-in-Parts Flexibility Made mid-ticket techwear more accessible for office-goers and millennials, improving payment initiation and purchase completion.
- EMI Integration on High-Intent SKUs Snapmint’s No Cost EMI feature enabled customers to pay in easy installments, without interest or credit cards.
What's Next?
With nearly a quarter of orders now attributed to Snapmint EMI, Blue Tyga has expanded EMI coverage across its full catalog. Plans include exclusive Snapmint-first promotions to drive faster adoption across India's rising Tier 2 and Tier 3 digital shoppers. Bluetyga is also building WhatsApp and SMS flows for personalized EMI nudges.
