Impact Highlights

12%

revenue uplift post Snapmint integration

30%

increase in AOV for Snapmint orders

12%

Growth in Prepaid Order Share

<5%

RTO rate (down from over 20%)

The Challenge Getketch Faced Before Snapmint

Getketch faced two key challenges:
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No affordability enabler for low-ticket items, limiting conversions

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High share of COD orders leading to operational inefficiencies and RTOs

The Solution Provided By Snapmint

1. 33% Down Payment

Customers pay just one-third of the product value upfront. This reduced cart abandonment, as customers only had to pay a small amount, as compared to the entire amount upfront.
image 1276 The Win: Enabled high-intent buyers to convert without needing a credit card.

2. 2-Month EMI Plans

Flexible, short-tenure installments for budget-conscious shoppers, making purchases instantly more affordable
image 1276 The Win: Made higher-value wellness kits more affordable for price-sensitive consumers.

3. Seamless, Interest-Free Checkouts

No credit cards required. Just a bank account to complete the purchase in a few simple steps, making shopping faster and frictionless for customers.
image 1276 The Win: Reduced drop-offs and improved overall checkout completion rate.

What’s Next for Getketch?

To continue the momentum, Getketch is:

  • Activating Snapmint’s cart abandonment retargeting
  • Deepening Snapmint integration across paid campaign flows
  • Enabling Snapmint 2.0 Quick Checkout for faster conversions
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The Road Ahead for Traya X Snapmint

Traya plans to deepen its integration with Snapmint by embedding EMI options across a broader range of wellness plans and product bundles.  With a proven impact on orders and revenue, the brand is also exploring outbound calling strategies to actively engage customers who are eligible for EMI-based purchases. This proactive approach, combined with personalized affordability solutions, is set to unlock new growth opportunities and further strengthen Traya’s position as a leading wellness brand for young, value-conscious consumers

“Traya is a D2c brand that offers holistic hair treatment plans for those suffering from hair loss. We conduct an online diagnosis of your hair loss condition and help you identify the root cause (real reason) behind hair loss. Our AoV is in the range of Rs.2300-2400 where a lot of customers opt for an EMI option to pay for the treatment. With Snapmint's instant EMI and easy to use platform we saw a 10% of our sales being attributed to Snapmint from week 1 and a 12% increase in our Conversion rate. Being a hair loss solution company we have a lot of people who opt-in for a longer treatment plan (3 months bulk plan), which also saw a boost in terms of adoption for bulk plan from customers. Overall Snapmint has helped us improve the AOV as well as Conversion rate.”

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Nikhil Agarwal
Growth Marketing at Traya
Group 1000007629

The Road Ahead for
Getketch X Snapmint

“Recognizing the importance of offering flexible payment options, we decided to partner with Snapmint. The result? A remarkable surge in revenue by 12%. Moreover, the impact extended beyond just revenue figures. We observed a tangible increase in prepaid orders by 14% and a reduction in Return to Origin (RTO) rates by 5%, a critical achievement in our pursuit of sustainable profitability. ”

1517439782459
Satish Kumar
D2C Head at Getketch
Group 1000007629

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