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Duroflex Boosts Conversions by 21% with Snapmint EMI Payment
Impact Highlights:
18%
growth in monthly GMV
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21%
increase in conversions on orders above ₹1,499
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7-10%
rise in Average Order Value (AOV)
9%
reduction in RTOs
About Duroflex
Duroflex, one of India’s most trusted sleep solutions brands, is known for its high-quality mattresses, pillows, and sleep bundles. While demand for premium comfort was strong, many customers hesitated to make upfront payments for higher-priced products. This led to frequent cart drop-offs, particularly among young working professionals and families shopping online.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High Product Prices Premium mattresses and sleep bundles faced hesitation due to upfront costs, leading to cart abandonment.
- High Cart Drop-offs Young professionals engaged actively but dropped off at checkout due to budget constraints.
- High RTOs from COD Orders Price-sensitive buyers relying on COD often canceled or refused orders.
The Solutions
- 0% Cardless EMIs Snapmint enabled instant, no-cost EMI options without requiring a credit card, making premium comfort more affordable.
- Seamless EMI Integration EMI visibility at checkout helped customers buy instantly without waiting for discounts or paydays.
- Shift to Prepaid Orders Snapmint EMIs increased prepaid share and reduced RTOs by 9%, improving delivery success rates.
What's Next?
After witnessing strong growth across Tier 1 and Tier 2 cities, Duroflex plans to expand Snapmint EMI options across its full product line. By continuing to make premium sleep solutions affordable and accessible, the brand aims to further increase revenue and strengthen customer trust.
Snapmint has been a valuable growth partner for us. With their smooth integration and constant support, we’ve achieved a 21% increase in conversions on orders above ₹1,499, 18% growth in monthly GMV, a 7-10% rise in AOV, and a 9% reduction in RTOs, making EMI a significant driver of our growth.
Blesson Joseph
Head of E-commerce, Duroflex
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