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Fire-Boltt Boosted GMV by 10-12% with Snapmint Cardless EMI Solution
Impact Highlights:
10-12%
GMV Uplift driven by BNPL adoption
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75%
of Snapmint users were from Tier 2 and beyond
About Fire-Boltt
Fire-Boltt is India’s leading smartwatch and wearable brand, offering feature-packed smartwatches, wireless earbuds, and fitness trackers at affordable prices. Known for its stylish designs, advanced health monitoring features like SpO2, heart rate, and sleep tracking, Fire-Boltt smartwatches are popular among fitness enthusiasts and tech-savvy users. As one of the fastest-growing wearable brands in India, Fire-Boltt combines innovation, durability, and affordability, making it a top choice for smartwatches, Bluetooth calling watches, and budget-friendly wearables.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Drop-offs due to Affordability Gap A significant portion of potential buyers were dropping off due to inability to afford mid- and premium-priced products upfront.
- GenZ's Limited Purchasing Power Fire-Boltt’s Gen Z-heavy audience, though highly interested, lacked immediate purchasing power making it difficult to convert interest into actual sales.
The Solutions
- Enabled Split Pay Later Customers could now pay with just a 33% down payment and split the rest over 2 months.
- No Credit Card Needed Anyone with a bank account could complete the EMI purchase in just 3 steps.
- Boosted Accessibility for Gen Z With a large aspirational Gen Z customer base, Snapmint unlocked affordability and improved conversion, especially in Tier 2 and beyond.
What's Next?
Fire-Boltt aims to expand Snapmint availability across additional product bundles and newer categories.
Snapmint Pay in 3 has been a valuable growth partner for Fire-Boltt. It helped us turn purchase intent into actual sales by making our smartwatches accessible without the need for credit cards. We saw stronger conversions, a 10 to 12% uplift in GMV, and better reach among customers who were previously difficult to serve. Snapmint has become key driver of growth for our business.
Team Fire-Boltt
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