How Fire-Boltt Boosted GMV by 10-12% with Snapmint’s Cardless EMI Solution
Impact Highlights:
10-12%
GMV Uplift driven by BNPL adoption
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75%
of Snapmint users were from Tier 2 and beyond
About Fire-Boltt
Fire-Boltt is India’s leading smartwatch and wearable brand, offering feature-packed smartwatches, wireless earbuds, and fitness trackers at affordable prices. Known for its stylish designs, advanced health monitoring features like SpO2, heart rate, and sleep tracking, Fire-Boltt smartwatches are popular among fitness enthusiasts and tech-savvy users. As one of the fastest-growing wearable brands in India, Fire-Boltt combines innovation, durability, and affordability, making it a top choice for smartwatches, Bluetooth calling watches, and budget-friendly wearables.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Drop-offs due to Affordability Gap A significant portion of potential buyers were dropping off due to inability to afford mid- and premium-priced products upfront.
- GenZ's Limited Purchasing Power Fire-Boltt’s Gen Z-heavy audience, though highly interested, lacked immediate purchasing power making it difficult to convert interest into actual sales.
The Solutions
- Enabled Split Pay Later Customers could now pay with just a 33% down payment and split the rest over 2 months.
- No Credit Card Needed Anyone with a bank account could complete the EMI purchase in just 3 steps.
- Boosted Accessibility for Gen Z With a large aspirational Gen Z customer base, Snapmint unlocked affordability and improved conversion, especially in Tier 2 and beyond.
What's Next?
Fire-Boltt aims to expand Snapmint availability across additional product bundles and newer categories.
Snapmint has been a true growth partner for Fire-Boltt. By removing the affordability barrier for our Gen Z and Tier 2+ customers, their cardless EMI solution helped us transform intent into actual sales. Within just a short span, we saw a 10–12% uplift in GMV and stronger conversions on our mid-to-premium smartwatches. What stood out was Snapmint’s ability to unlock access without the need for credit cards, making our products more inclusive while deepening our reach across aspirational markets. For us, Snapmint wasn’t just a payment option, it became a strategic lever for revenue growth and customer loyalty.
Team Fire-Boltt
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