Hasan Oud Sees 9% Higher AOV and 6% Prepaid Order Uplift with Snapmint
Impact Highlights:
6%
increase in prepaid order share post Snapmint integration
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9%
uplift in Average Order Value (AOV) driven by higher-priced products
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Improved customer confidence and purchase accessibility
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Increased GMV contribution from Snapmint-enabled orders
About Hasan Oud
Hasan Oud is a premium fragrance brand in India, delivering high-quality perfumes and personal care products. Despite strong brand recognition, prepaid order adoption was low (~35%), especially for higher-ticket items, impacting conversion rates and cash flow efficiency.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High COD & RTO Risks The majority of orders depended on COD, leading to cancellations and operational losses.
- Young Audience Hesitations Gen Z shoppers wanted trendy styles but hesitated due to upfront costs.
- Price Sensitivity in Apparel Premium denim and bundled products saw drop-offs at checkout.
The Solutions
- Snapmint EMI Integration Enabled 33% down payment + 2 EMI plans with 0% interest, shown on PDP, cart, and checkout.
- Tier 2 & 3 Adoption 60% of Snapmint orders came from outside metros, expanding reach to new customers.
- Affordability-Driven Growth 75% uplift in ATC, 25% higher revenue per session, and 20% higher website conversion.
What's Next?
Jack & Jones plans to expand its affordability-led growth by leveraging Snapmint EMI deeper into targeted campaigns and product categories. With affordability now a proven driver of conversions, the brand is looking to integrate EMI across marketing funnels and outbound targeting to further capture aspirational shoppers in Tier 2 & 3 cities.
Snapmint has been instrumental in driving growth for Hasan Oud. The most significant impact was on prepaid orders, which rose by 6% as hesitant users turned into confident buyers. We also saw a 9% lift in AOV, with higher-priced products gaining strong traction after Snapmint integration. EMI has truly made our products more approachable and accessible to customers.
Hasan Siddiqui
Founder, Hasan Oud
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