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Hasan Oud Sees 9% Higher AOV and 6% Prepaid Order Uplift with Snapmint
Impact Highlights:
6%
increase in prepaid order share post Snapmint integration
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9%
uplift in Average Order Value (AOV) driven by higher-priced products
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Improved customer confidence and purchase accessibility
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Increased GMV contribution from Snapmint-enabled orders
About Hasan Oud
Hasan Oud is a premium fragrance brand in India, delivering high-quality perfumes and personal care products. Despite strong brand recognition, prepaid order adoption was low (~35%), especially for higher-ticket items, impacting conversion rates and cash flow efficiency.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High COD & RTO Risks The majority of orders depended on COD, leading to cancellations and operational losses.
- Young Audience Hesitations Gen Z shoppers wanted trendy styles but hesitated due to upfront costs.
- Price Sensitivity in Apparel Premium denim and bundled products saw drop-offs at checkout.
The Solutions
- Snapmint EMI Integration Enabled 33% down payment + 2 EMI plans with 0% interest, shown on PDP, cart, and checkout.
- Tier 2 & 3 Adoption 60% of Snapmint orders came from outside metros, expanding reach to new customers.
- Affordability-Driven Growth 75% uplift in ATC, 25% higher revenue per session, and 20% higher website conversion.
What's Next?
With the 6% prepaid order uplift and 9% AOV growth, Hasan Oud plans to expand Snapmint EMI integration across all SKUs, enabling even more customers to access premium products while continuing to drive predictable GMV and stronger cash flow.
Snapmint has been instrumental in driving growth for Hasan Oud. The most significant impact was on prepaid orders, which rose by 6% as hesitant users turned into confident buyers. We also saw a 9% lift in AOV, with higher-priced products gaining strong traction after Snapmint integration. EMI has truly made our products more approachable and accessible to customers.
Hasan Siddiqui
Founder, Hasan Oud
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