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HNDRD Converts 22% More Shoppers with Snapmint 0% EMI on UPI
Impact Highlights:
22%
rise in conversion post Snapmint integration
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15%
boost in AOV with Snapmint buyers
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14%
of monthly orders are now processed via Snapmint EMI
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Highest EMI adoption at checkout for products above ₹3500
About HNDRD
HNDRD is an Indian D2C sports brand providing sports & fitness equipment online for between ₹1800 and ₹10,000. The brand targets urban sports fans aged 25 to 40 years from metros and Tier 1 and Tier 2 cities. With a brand AOV of ₹2,100, it is a category where buyer intent is high, but the full upfront price on luxury products beyond ₹3,500 is an absolute decision barrier at checkout.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High-Ticket Drop-offs at Checkout Products above ₹3,500 saw a strong buyer intent but lower conversion.
- No EMI Without a Credit Card HNDRD’s core buyers are UPI native urban professionals aged 25-40 yrs. There was no flexible payment option available without a credit card
- Existing BNPL Solution wasn’t scaling It worked only for low-ticket, pay-later purchases.
The Solutions
- EMI Visibility on Product page Snapmint EMI is shown directly on the PDP, so customers see the monthly instalment amount before reaching checkout. Result in reduced price hesitation & better conversion on premium products
- No-Cost EMI on UPI 0% EMI and 25% down-payment plans enabled without a credit card or CIBIL score.
- Snapmint as a Scalable Growth Partner Snapmint brought structured EMI plans that fit high-ticket items, contributing to 14% of monthly orders
What's Next?
HNDRD is now extending its EMI-led expansion strategy through:
-
WhatsApp remarketing flows
-
Customised SMS campaign
-
EMI prompts for high intent shoppers
-
Conversion Focused Campaigns
Follow up outbound for premium goods buyers
The aim is to make EMI not only a payment option but a growth engine for customer acquisition and conversion.
Snapmint's share of wallet at 14% is commendable; we're also positively looking forward to growing with Snapmint.
Karthik Dhanaraj
General Manager, HNDRD
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