HNDRD Converts 22% More Shoppers with Snapmint 0% EMI on UPI

Impact Highlights:

22% rise in conversion post Snapmint integration

15% boost in AOV with Snapmint buyers

14% of monthly orders are now processed via Snapmint EMI

Highest EMI adoption at checkout for products above ₹3500

About HNDRD

HNDRD is an Indian D2C sports brand providing sports & fitness equipment online for between ₹1800 and ₹10,000. The brand targets urban sports fans aged 25 to 40 years from metros and Tier 1 and Tier 2 cities. With a brand AOV of ₹2,100, it is a category where buyer intent is high, but the full upfront price on luxury products beyond ₹3,500 is an absolute decision barrier at checkout.

The Challenge and The Solution Offered by Snapmint

The Challenges

High-Ticket Drop-offs at Checkout Products above ₹3,500 saw a strong buyer intent but lower conversion.
No EMI Without a Credit Card HNDRD’s core buyers are UPI native urban professionals aged 25-40 yrs. There was no flexible payment option available without a credit card
Existing BNPL Solution wasn’t scaling It worked only for low-ticket, pay-later purchases.

The Solutions

EMI Visibility on Product page Snapmint EMI is shown directly on the PDP, so customers see the monthly instalment amount before reaching checkout. Result in reduced price hesitation & better conversion on premium products
No-Cost EMI on UPI 0% EMI and 25% down-payment plans enabled without a credit card or CIBIL score.
Snapmint as a Scalable Growth Partner Snapmint brought structured EMI plans that fit high-ticket items, contributing to 14% of monthly orders

What's Next?

HNDRD is now extending its EMI-led expansion strategy through:

WhatsApp remarketing flows
Customised SMS campaign
EMI prompts for high intent shoppers
Conversion Focused Campaigns

Follow up outbound for premium goods buyers

The aim is to make EMI not only a payment option but a growth engine for customer acquisition and conversion.

Download Case Study

Snapmint has helped us drive a clear shift in how our customers complete purchases, especially among young professionals who prefer flexible payment options. We've seen a 22% increase in conversions and a 15% uplift in AOV. Adoption has been strong, with 14% of our monthly orders now coming through Snapmint Pay in 3, making it a strong contributor to our conversion growth and order value.

Karthik Dhanaraj

General Manager, HNDRD

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