Leezu's Sees 35% Higher AOV and 13% Steady EMI Adoption with Snapmint and Shopflo
Impact Highlights:
%201.svg){kind=icon}
%201.svg){kind=icon}
About Leezu's
Leezu's is India’s leading online platform for premium adult wellness and intimacy products. With discreet packaging, a wide assortment of global-quality toys, and a focus on customer privacy, Leezus is redefining how Indians shop for sexual wellness. The brand primarily serves young, urban consumers in the ₹2,500 - ₹5,500 price range. Despite strong demand, Leezus faced friction at checkout, high upfront costs, privacy concerns, and COD-related return risks often disrupted the buying journey.
About Snapmint
Snapmint is India’s largest platform offering affordability solutions to D2C and e-commerce brands. With innovative solutions like EMI on UPI, flexible EMI tenures, and white-labelling options, Snapmint is a true growth partner for brands, improving their ATC, AOV, conversions, and GMV.
About Shopflo
Shopflo is a checkout optimization platform designed to help D2C and e-commerce brands consciously and tactically improve conversions, build trust, and reduce drop-offs by offering customizable checkout and cart services, including payment journeys and features like partial COD, UPI incentives, and affordability integrations.
The Challenge and The Solution Offered by Snapmint and Shopflo
- High AOV Causing Friction High-AOV products felt like a heavy one-time spend (₹2,500-₹5,500 range made shoppers hesitate).
- Checkout Abandonment Checkout abandonment due to stigma and trust gaps, privacy concerns made even high-intent buyers drop off.
- High Risk of RTO RTO (Return-to-Origin) risk from standard Cash-on-Delivery orders.
- Snapmint EMI Integration 0% interest, no credit card required, breaking payments into small monthly amounts so purchases felt affordable.
- Implemented Unique Solutions Added exit confirmations, highlighted discounts, and banners to reinforce trust at the point of purchase, along with payment tiles that encourage users to complete the purchase using their preferred methods.
- RTO Risk Reduced Split COD lowered losses while keeping buyer flexibility intact.
What's Next?
Leezu's plans to double down on affordability as a growth lever by expanding Snapmint EMI across more product categories. With “behavioral layering” in payments, EMI, partial COD, and UPI incentives, the brand aims to keep driving higher conversions, reducing drop-offs, and cementing its reputation as a shopper-first platform.
