.png?width=1291&height=588&name=Group%201597882730%20(1).png)
.png?width=941&height=1672&name=ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png)
Mivi Unlocks 25% AOV Uplift with Snapmint Flexible Payments
Impact Highlights:
50%
increase in carts post-integration
%201-1.svg){kind=icon}
33%
GMV share through Snapmint orders
%201-1.svg){kind=icon}
25%
uplift in AOV
%201.svg){kind=icon}
+70%
orders contributed by Tier 2 and beyond
About Mivi
Mivi, a homegrown electronics brand, has quickly made a name for itself with stylish, high-quality audio products that balance design and affordability. With 1.2M monthly traffic and an average order value of ₹2,400, the brand had strong intent-driven visitors but wanted to further boost GMV while solving affordability concerns.
To address this, Mivi partnered with Snapmint to make its premium yet aspirational products accessible through easy pay-in-parts options.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Stagnant GMV Despite High Traffic With 1.2M+ monthly visitors, Mivi needed a revenue boost but faced drop-offs at checkout.
- Affordability Concerns for Mid-Ticket Products At an AOV of 2,400, many shoppers found premium products aspirational but hard to pay upfront.
- High Cart Abandonment High-intent users were dropping off due to upfront payment concerns.
- Wider Reach Beyond Metros Mivi wanted deeper penetration into Tier 2+ audiences who showed strong intent but needed flexible payment options.
The Solutions
- Pay-in-Parts Unlocks Growth Snapmint EMI drove a 33% GMV share by breaking down upfront costs.
- AOV Growth Through Flexibility Shoppers opted for higher-value products, leading to a 25% AOV uplift.
- Cart Conversions Skyrocket with EMI Cart numbers grew 50% as Snapmint gave shoppers confidence to complete purchases.
- Grew Reach and Tapped Tier 2+ Market 70%+ of sales now come from Tier 2+ customers, thanks to flexible payment solutions.
What's Next?
With Snapmint already driving a significant GMV share, Mivi plans to expand EMI coverage across its full lineup. The brand is targeting to tap deeper into India’s rapidly growing Tier 2 and 3 digital shopper base with Snapmint’s EMI on UPI.
Snapmint’s EMI solution has been a game-changer for Mivi. With around 25% uplift in AOV and higher cart conversions, we’re able to serve more customers across India while keeping affordability at the center. The results speak for themselves.
Team Mivi
Want to Get Similar Growth for Your Brand