Mivi Unlocks 25% AOV Uplift with Snapmint’s Pay-in-Parts Solution
Impact Highlights:
50%
increase in carts post-integration
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33%
GMV share through Snapmint orders
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25%
uplift in AOV
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+70%
orders contributed by Tier 2 and beyond
About Mivi
Mivi, a homegrown electronics brand, has quickly made a name for itself with stylish, high-quality audio products that balance design and affordability. With 1.2M monthly traffic and an average order value of ₹2,400, the brand had strong intent-driven visitors but wanted to further boost GMV while solving affordability concerns.
To address this, Mivi partnered with Snapmint to make its premium yet aspirational products accessible through easy pay-in-parts options.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Stagnant GMV Despite High Traffic With 1.2M+ monthly visitors, Mivi needed a revenue boost but faced drop-offs at checkout.
- Affordability Concerns for Mid-Ticket Products At an AOV of 2,400, many shoppers found premium products aspirational but hard to pay upfront.
- High Cart Abandonment High-intent users were dropping off due to upfront payment concerns.
- Wider Reach Beyond Metros Mivi wanted deeper penetration into Tier 2+ audiences who showed strong intent but needed flexible payment options.
The Solutions
- Pay-in-Parts Unlocks Growth Snapmint EMI drove a 33% GMV share by breaking down upfront costs.
- AOV Growth Through Flexibility Shoppers opted for higher-value products, leading to a 25% AOV uplift.
- Cart Conversions Skyrocket with EMI Cart numbers grew 50% as Snapmint gave shoppers confidence to complete purchases.
- Grew Reach and Tapped Tier 2+ Market 70%+ of sales now come from Tier 2+ customers, thanks to flexible payment solutions.
What's Next?
With Snapmint already driving a significant GMV share, Mivi plans to expand EMI coverage across its full lineup. The brand is targeting to tap deeper into India’s rapidly growing Tier 2 and 3 digital shopper base with Snapmint’s EMI on UPI.
Snapmint’s EMI solution has been a game-changer for Mivi. With around 25% uplift in AOV and higher cart conversions, we’re able to serve more customers across India while keeping affordability at the center. The results speak for themselves.
Team Mivi
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