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Nish Hair Unlocks 15% Conversion with Snapmint 0% EMI on UPI
Impact Highlights:
15%
conversion rate uplift
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30%
rise in AOV with Snapmint (₹5000+)
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10%
increase in prepaid order share
60%
of Snapmint orders came from Tier 2 cities
About Nish Hair
Nish Hair, a D2C brand known for its premium clip-in hair extensions, enjoys a strong online presence with over 280K monthly website visitors. Despite a loyal female customer base aged 21+, Nish Hair wanted to expand its footprint among price-sensitive shoppers, especially housewives and students in Tier 2+ cities. So, Nish Hair partnered with Snapmint to offer cardless EMIs and make premium hair extensions more accessible across India.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Limited Penetration of Credit Cards Missed opportunities among non-credit card users, especially homemakers and students.
- High Drop-offs on Premium Products A price-conscious audience was reluctant to pay upfront for premium products.
- Limited penetration in Tier 2 and Tier 3 Cities Nish Hair wanted to expand its reach to Tier 2+ cities with a simplified, frictionless payment option.
The Solutions
- Cardless EMI Integration Snapmint’s instant EMI options allowed buyers to split payments easily, helping lower-income customers to afford high-quality hair extensions.
- Flexible EMI Plans Flexible EMI plans made big-ticket purchases more manageable, reducing bounce rates at checkout.
- Leveraged 5 million Snapmint Users Snapmint’s EMI model made products accessible without credit cards, especially in Tier 2-3 markets where credit penetration is low.
What's Next?
With a proven uplift in conversions, revenue, and prepaid orders, Nish Hair plans to deepen its partnership with Snapmint. The next step? Expand Snapmint's availability across more product lines and further engage the brand’s housewife and tier-2 focused audience through financing nudges.
I am using Snapmint and it helps my type of business as they provide cardless EMI. I mainly have women customers and a lot of them are housewives and they want to pay in EMI's because it is very easy and affordable. Snapmint is solving such a big problem for so many women. Thank you so much Snapmint.
Parul Gulati
Founder and CEO, Nish Hair
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