MiniWesst Drives 21% Conversion Growth with Snapmint
Impact Highlights:
21%
increase in conversions for products priced above 2000
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45%
Growth in Monthly GMV Post Snapmint Integration
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~11%
lift in AOV on EMI-enabled SKUs
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9%
RTO drop
About Mini Wesst
MiniWesst is a modern luxury bags brand offering thoughtfully designed products like ultra-lightweight bags, clutches, laptop bags, etc. Known for premium materials, timeless design, and aesthetic appeal, MiniWesst resonates strongly with millennial and GenZ women who want functional bags that complement their personalities.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Checkout Drop-offs Brand experienced excessive drop-offs on premium products
- High Price Sensitivity Customers hesitated with the high-ticket bags and purses.
- Limited Penetration in Tier 2/3 Cities Shoppers in Tier 2 and 3 cities prefer affordability.
The Solutions
- Flexible EMI Options Snapmint enabled 3-month EMIs, making high-quality items more affordable.
- Cardless EMI on Bundles Shoppers could purchase luggage bag combos without hesitation.
- Wider Reach with EMI Snapmint helped MiniWesst unlock demand beyond metros by easing payment concerns.
What's Next?
With strong EMI adoption across bags, totes, and purses, MiniWesst plans to expand Snapmint across all product categories. The brand aims to further improve affordability for Tier 2 and 3 customers, increase AOV through affordability, and build long-term trust.
Snapmint has been a true growth partner for us. With their seamless integration and proactive support, Snapmint EMI transformed our business - delivering 21% conversion growth, 45% GMV uplift, and strong Tier 2/3 adoption on luxury bags over ₹2,000.
Aanchal Jawanpuria
Founder
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