Raymond Achieves 15-20% GMV Growth with Snapmint EMI
Impact Highlights:
20%
boost in prepaid orders
%201.svg){kind=icon}
15-20%
GMV growth
%201.svg){kind=icon}
10%
drop in returns
%201%20(1).svg){kind=icon}
10%
growth in AOV
+8%
increase in transacting users
About Raymond
Raymond, one of India’s most renowned and trusted fashion and lifestyle brands, is known for its legacy of quality and style. While the brand attracted high-intent shoppers, the upfront payment model restricted purchase frequency and order values. Raymond wanted to reduce its COD dependency, improve prepaid orders, and drive overall GMV growth without compromising affordability for its customers. By partnering with Snapmint, Raymond unlocked growth with pay-in-parts solutions.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High COD Dependency & Return Rates A high number of COD orders led to a higher RTO and return rates.
- Flat Average Order Value Shoppers had a limited budget, which meant AOV remained stuck.
- Stagnation in Transactions Users were not converting due to financial restraints.
The Solutions
- 20% Boost in Prepaid Orders EMI affordability nudged more customers to prepay, resulting in a 10% drop in returns.
- Higher Affordability Led to a Boost in AOV With Snapmint’s EMI offering, users gained the ability to split payments, resulting in more completed purchases and reduced drop-offs.
- Smooth Prepaid Adoption Snapmint encouraged prepaid transactions, reducing COD dependence and improving checkout efficiency.
What's Next?
With Snapmint already driving significant results across prepaid orders, AOV, and GMV, Raymond plans to scale this affordability solution across more categories and deepen reach in Tier 2+ markets.
Snapmint has transformed the way our customers shop. The simple, card-free EMI option not only boosted our conversions but also encouraged repeat purchases. What stood out was the seamless integration and the transparency in every step. Partnering with Snapmint has directly contributed to higher average order values and stronger customer loyalty.
Team Raymond
Want to Get Similar Growth for Your Brand?