--- title: Superkicks Boosts Conversions by 18% with Snapmint’s Affordability Solutions description: How Superkicks, India’s premium sneaker brand, drove 18% higher conversions and improved AOV with Snapmint’s affordability solutions. image: https://www.snapmintbusiness.com/hubfs/Superkicks_Case_Studies_Banner%20copy-1.webp --- [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Home](https://www.snapmintbusiness.com/) [Ecommerce Case Studies](https://www.snapmintbusiness.com/case-studies) Superkicks ![Superkicks_Case_Studies_Banner copy-1](https://www.snapmintbusiness.com/hs-fs/hubfs/Superkicks_Case_Studies_Banner%20copy-1.webp?width=2000&height=918&name=Superkicks_Case_Studies_Banner%20copy-1.webp) ![ChatGPT Image Jun 18, 2026, 11_39_42 AM (1)](https://www.snapmintbusiness.com/hs-fs/hubfs/ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png?width=941&height=1672&name=ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png) # Superkicks Boosts Conversions by 18% with Snapmint's Affordability Solutions ###### Impact Highlights: ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 15-18% conversion rate boost post-Snapmint integration ![icon.svg (24) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(24)%201-1.svg) ₹8,000+ AOV for EMI orders, higher than brand average ![icon.svg (25) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(25)%201-1.svg) Significant increase in prepaid share as hesitant buyers converted ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 6% increase in GMV after introducing flexible payments #### About Superkicks Superkicks, India’s leading premium sneaker destination, is known for its curated collection of global sneaker brands and limited-edition drops. While aspirational buyers showed strong interest in high-ticket sneakers (₹7,000–₹10,000+), many abandoned carts due to high upfront costs.  ##### The Challenge and The Solution Offered by Snapmint The Challenges - Low Conversions for High-Ticket Sneakers High upfront cost for sneakers above ₹7,000-₹10,000 led to lower purchase completion. - Limited Premium Product Sales Limited-edition sneakers priced above ₹8,000 had lower conversions, as customers hesitated to pay the full amount upfront. - High COD Orders Increasing Risk Many customers, especially students and new earners, opted for COD, driving higher RTO. The Solutions - Cardless EMI Integration Snapmint enabled no-cost EMI on UPI, allowing users to buy without credit card dependency. - Flexible Payment Options Snapmint’s EMI solutions helped convert hesitant buyers into customers, directly improving sales on premium collections. - Prepaid Share Growth With EMI adoption, prepaid transactions increased, reducing dependency on COD orders. #### What's Next? Superkicks plans to expand Snapmint usage across all premium and seasonal drops, especially where high AOV and price sensitivity impact conversions. The brand aims to leverage EMI-led affordability to make aspirational sneakers more accessible to Tier 2 and 3 audiences. Download Case Study Snapmint has made a real difference for our brand. With easy EMI options at checkout, more customers are completing their purchases, especially on higher-value products. We’ve seen a clear boost in our conversion rates and happier customers who appreciate the affordability Snapmint provides. Highly recommended for any retailer looking to make shopping easier and drive more sales. ![superkicks testimonial](https://www.snapmintbusiness.com/hs-fs/hubfs/superkicks%20testimonial.webp?width=400&height=400&name=superkicks%20testimonial.webp) Dheeraj Kashyap Head of E-Commerce, Superkicks Want to Get Similar Growth for Your Brand Book Demo Now Download Case Study #### Contact Details and Form By submitting this form, you agree to Snapmint's Privacy Policy, Terms of Service & to receive marketing communications. ![homeDeskFooterImg](https://www.snapmintbusiness.com/hubfs/homeDeskFooterImg.webp) ![homeMobFooter](https://www.snapmintbusiness.com/hubfs/homeMobFooter.webp) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo%20(1).svg)](https://www.snapmintbusiness.com/) Snapmint (Snapmint Credit Advisory Private Limited). Office No. 201, 2nd Floor, C-Wing, Neelkanth Business Park, Nr. 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