Superkicks Boosts Conversions by 18% with Snapmint’s Affordability Solutions
Impact Highlights:
15-18%
conversion rate boost post-Snapmint integration
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₹8,000+
AOV for EMI orders, higher than brand average
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Significant increase in prepaid share as hesitant buyers converted
About Superkicks
Superkicks, India’s leading premium sneaker destination, is known for its curated collection of global sneaker brands and limited-edition drops. While aspirational buyers showed strong interest in high-ticket sneakers (₹7,000–₹10,000+), many abandoned carts due to high upfront costs.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Low Conversions for High-Ticket Sneakers High upfront cost for sneakers above ₹7,000-₹10,000 led to lower purchase completion.
- Limited Premium Product Sales Limited-edition sneakers priced above ₹8,000 had lower conversions, as customers hesitated to pay the full amount upfront.
- High COD Orders Increasing Risk Many customers, especially students and new earners, opted for COD, driving higher RTO.
The Solutions
- Cardless EMI Integration Snapmint enabled no-cost EMI on UPI, allowing users to buy without credit card dependency.
- Flexible Payment Options Snapmint’s EMI solutions helped convert hesitant buyers into customers, directly improving sales on premium collections.
- Prepaid Share Growth With EMI adoption, prepaid transactions increased, reducing dependency on COD orders.
What's Next?
Superkicks plans to expand Snapmint usage across all premium and seasonal drops, especially where high AOV and price sensitivity impact conversions. The brand aims to leverage EMI-led affordability to make aspirational sneakers more accessible to Tier 2 and 3 audiences.
Snapmint has made a real difference for our brand. With easy EMI options at checkout, more customers are completing their purchases, especially on higher-value products. We’ve seen a clear boost in our conversion rates and happier customers who appreciate the affordability Snapmint provides. Highly recommended for any retailer looking to make shopping easier and drive more sales.
Dheeraj Kashyap
Head of E-Commerce, Superkicks
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