Titan Sees 20% Surge in AOV with Snapmint’s Affordability Solutions

Impact Highlights:

20% AOV increased after Snapmint integration

17% improvement in website conversion rate

17% uplift in Add-to-Cart (ATC) rates

13% of GMV now attributed to Snapmint orders

About Titan

Titan, India’s iconic watch brand, receives 6 million monthly visitors and caters to a wide audience across Tier 1, 2, and 3 cities. Despite its strong brand recall, Titan faced a roadblock; users showed interest in premium watches but dropped off at checkout due to high upfront costs.

The Challenge and The Solution Offered by Snapmint

The Challenges

Low Conversions Lower conversions for EMI-based purchases due to the need for a credit card
Less Pre-Paid Orders High cash-on-delivery (COD) orders leading to increased RTO
Affordability Issue for High-Ticket Items With an average order value (AOV) of ₹6,800, conversion rates remained low

The Solutions

Cardless EMI Integration Snapmint’s seamless EMI on UPI required no credit card, making it easy for the broader customer base to access.
Pre-Paid Option Through Snapmint Customers got the option to pay in parts using EMI options, reducing COD orders.
No Cost EMI on High-Value Watches Titan enabled EMI for watches priced between ₹10,000 - ₹25,000, making aspirational buying more accessible.

What's Next?

Titan plans to deepen the integration of Snapmint and explore targeted campaigns for EMI-eligible users, thereby enhancing personalisation and driving wallet share across categories.

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Snapmint has significantly accelerated our digital performance - driving a 20% increase in AOV, a 17% uplift in both website conversion and add-to-cart rates, and capturing a 13% wallet share in overall GMV. It's been a key growth lever for Titan.

Kuldeep Mohd

Business and Product, Titan

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