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Titan Sees 20% Surge in AOV with Snapmint’s Affordability Solutions
Impact Highlights:
20%
AOV increased after Snapmint integration
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17%
improvement in website conversion rate
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17%
uplift in Add-to-Cart (ATC) rates
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13%
of GMV now attributed to Snapmint orders
About Titan
Titan, India’s iconic watch brand, receives 6 million monthly visitors and caters to a wide audience across Tier 1, 2, and 3 cities. Despite its strong brand recall, Titan faced a roadblock; users showed interest in premium watches but dropped off at checkout due to high upfront costs.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Low Conversions Lower conversions for EMI-based purchases due to the need for a credit card
- Less Pre-Paid Orders High cash-on-delivery (COD) orders leading to increased RTO
- Affordability Issue for High-Ticket Items With an average order value (AOV) of ₹6,800, conversion rates remained low
The Solutions
- Cardless EMI Integration Snapmint’s seamless EMI on UPI required no credit card, making it easy for the broader customer base to access.
- Pre-Paid Option Through Snapmint Customers got the option to pay in parts using EMI options, reducing COD orders.
- No Cost EMI on High-Value Watches Titan enabled EMI for watches priced between ₹10,000 - ₹25,000, making aspirational buying more accessible.
What's Next?
Titan plans to deepen the integration of Snapmint and explore targeted campaigns for EMI-eligible users, thereby enhancing personalisation and driving wallet share across categories.
Snapmint has significantly accelerated our digital performance - driving a 20% increase in AOV, a 17% uplift in both website conversion and add-to-cart rates, and capturing a 13% wallet share in overall GMV. It's been a key growth lever for Titan.
Kuldeep Mohd
Business and Product, Titan
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