--- title: Titan Case Study | 20% Surge in Titan’s AOV with Snapmint description: How Titan, India’s leading watch brand, boosted AOV by 20% and conversions by 17% with Snapmint’s affordability solutions. image: https://www.snapmintbusiness.com/hubfs/Titan%20Case%20Studies%20Case%20Study%20Header%20Image.webp --- [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Home](https://www.snapmintbusiness.com/) [Ecommerce Case Studies](https://www.snapmintbusiness.com/case-studies) Titan ![Titan Case Studies Case Study Header Image](https://www.snapmintbusiness.com/hs-fs/hubfs/Titan%20Case%20Studies%20Case%20Study%20Header%20Image.webp?width=2000&height=918&name=Titan%20Case%20Studies%20Case%20Study%20Header%20Image.webp) ![ChatGPT Image Jun 18, 2026, 11_39_42 AM (1)](https://www.snapmintbusiness.com/hs-fs/hubfs/ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png?width=941&height=1672&name=ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png) # Titan Sees 20% Surge in AOV with Snapmint’s Affordability Solutions ###### Impact Highlights: ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 20% AOV increased after Snapmint integration ![icon.svg (24) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(24)%201-1.svg) 17% improvement in website conversion rate ![icon.svg (25) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(25)%201-1.svg) 17% uplift in Add-to-Cart (ATC) rates ![icon.svg (26) 1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(26)%201.svg) 13% of GMV now attributed to Snapmint orders #### About Titan Titan, India’s iconic watch brand, receives 6 million monthly visitors and caters to a wide audience across Tier 1, 2, and 3 cities. Despite its strong brand recall, Titan faced a roadblock; users showed interest in premium watches but dropped off at checkout due to high upfront costs. ##### The Challenge and The Solution Offered by Snapmint The Challenges - Low Conversions Lower conversions for EMI-based purchases due to the need for a credit card - Less Pre-Paid Orders High cash-on-delivery (COD) orders leading to increased RTO - Affordability Issue for High-Ticket Items With an average order value (AOV) of ₹6,800, conversion rates remained low The Solutions - Cardless EMI Integration Snapmint’s seamless EMI on UPI required no credit card, making it easy for the broader customer base to access. - Pre-Paid Option Through Snapmint Customers got the option to pay in parts using EMI options, reducing COD orders. - No Cost EMI on High-Value Watches Titan enabled EMI for watches priced between ₹10,000 - ₹25,000, making aspirational buying more accessible. #### What's Next? Titan plans to deepen the integration of Snapmint and explore targeted campaigns for EMI-eligible users, thereby enhancing personalisation and driving wallet share across categories. [Download Case Study](https://www.snapmintbusiness.com/hubfs/Snapmint-x-Titan-Case-Study.pdf) Snapmint has significantly accelerated our digital performance - driving a 20% increase in AOV, a 17% uplift in both website conversion and add-to-cart rates, and capturing a 13% wallet share in overall GMV. It's been a key growth lever for Titan. ![1684427827593](https://www.snapmintbusiness.com/hs-fs/hubfs/1684427827593.webp?width=400&height=400&name=1684427827593.webp) Kuldeep Mohd Business and Product, Titan Want to Get Similar Growth for Your Brand Book Demo Now [Download Case Study](https://www.snapmintbusiness.com/hubfs/Snapmint-x-Titan-Case-Study.pdf) #### Contact Details and Form By submitting this form, you agree to Snapmint's Privacy Policy, Terms of Service & to receive marketing communications. ![homeDeskFooterImg](https://www.snapmintbusiness.com/hubfs/homeDeskFooterImg.webp) ![homeMobFooter](https://www.snapmintbusiness.com/hubfs/homeMobFooter.webp) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo%20(1).svg)](https://www.snapmintbusiness.com/) Snapmint (Snapmint Credit Advisory Private Limited). Office No. 201, 2nd Floor, C-Wing, Neelkanth Business Park, Nr. 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