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Wildrcaft Sees 70% Higher AOV and 11% ATC Uplift with Snapmint 0% EMI on UPI
Impact Highlights:
70%
higher Average Order Value (AOV) from Snapmint buyers
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11%
uplift in Add-to-Cart rate post Snapmint integration
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7%
overall revenue uplift driven by EMI adoption
6%
increase in GMV after introducing flexible payments
About Wildcraft
Wildcraft is one of India’s leading outdoor and adventure gear brands, known for its range of performance-driven backpacks, apparel, and footwear. With a strong nationwide presence and a growing D2C channel, the brand faced high COD orders, RTO rates, and lower adoption of EMI purchases, especially among new and price-sensitive shoppers.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Low EMI Adoption and Conversion Rates Many shoppers drop off at checkout due to lack of easy financing options, leading to missed sales opportunities.
- High COD Orders and RTOs Cash-on-delivery orders often result in higher RTO rates, increasing operational costs and impacting overall profitability.
- Limited Reach in Price-Sensitive Segments Brands struggle to tap into value-driven customers who avoid high upfront costs, resulting in restricted market penetration and slower GMV growth.
The Solutions
- Snapmint EMI-on-UPI Integration Enabled flexible, cardless EMI options directly on checkout, improving accessibility for customers without credit cards.
- Encouraged Digital Payments By offering simple UPI-based EMIs, Snapmint reduced dependence on COD, lowering return rates and improving cash flow stability.
- Affordability-Driven Growth Flexible payment options allowed new customers, especially from Tier 2 and Tier 3 cities, to purchase higher-value Wildcraft products confidently.
What's Next?
With 10% of total GMV now driven by Snapmint transactions, Wildcraft plans to expand the integration across its full product catalogue. The brand aims to further reduce COD dependency, increase prepaid conversions, and strengthen its affordability strategy with Snapmint’s 0% EMI-on-UPI solution.
Snapmint has made our products more accessible to a wider audience. With EMI options at checkout, we’ve seen a clear uplift in conversions and a rise in average order value as customers confidently choose higher-value products. The experience has been seamless, and the Snapmint team has been incredibly supportive throughout.
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Team Wildcraft
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