--- title: Wildcraft Sees 70% Higher AOV and 11% ATC Uplift with Snapmint description: See how Wildcraft achieved a 70% higher AOV and 7% revenue uplift after integrating Snapmint’s EMI-on-UPI solution. image: https://www.snapmintbusiness.com/hubfs/Wildcraft_Case_Studies_Banner.webp --- [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo.svg "Pay in 3 & Pay Later Payments")](https://www.snapmintbusiness.com) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) - [Home](https://www.snapmintbusiness.com/) - Resources - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Blogs](https://www.snapmintbusiness.com/blogs) - Company - [Contact Us](https://www.snapmintbusiness.com/contact-us) [Get a Demo](https://www.snapmintbusiness.com/contact-us) [Home](https://www.snapmintbusiness.com/) [Ecommerce Case Studies](https://www.snapmintbusiness.com/case-studies) Wildcraft ![Wildcraft_Case_Studies_Banner](https://www.snapmintbusiness.com/hs-fs/hubfs/Wildcraft_Case_Studies_Banner.webp?width=2000&height=918&name=Wildcraft_Case_Studies_Banner.webp) ![ChatGPT Image Jun 18, 2026, 11_39_42 AM (1)](https://www.snapmintbusiness.com/hs-fs/hubfs/ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png?width=941&height=1672&name=ChatGPT%20Image%20Jun%2018%2c%202026%2c%2011_39_42%20AM%20(1).png) # Wildrcaft Sees 70% Higher AOV and 11% ATC Uplift with Snapmint 0% EMI on UPI ###### Impact Highlights: ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 70% higher Average Order Value (AOV) from Snapmint buyers ![icon.svg (24) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(24)%201-1.svg) 11% uplift in Add-to-Cart rate post Snapmint integration ![icon.svg (25) 1-1](https://www.snapmintbusiness.com/hubfs/icon.svg%20(25)%201-1.svg) 7% overall revenue uplift driven by EMI adoption ![Group 1597882486-1](https://www.snapmintbusiness.com/hubfs/Group%201597882486-1.svg) 6% increase in GMV after introducing flexible payments #### About Wildcraft Wildcraft is one of India’s leading outdoor and adventure gear brands, known for its range of performance-driven backpacks, apparel, and footwear. With a strong nationwide presence and a growing D2C channel, the brand faced high COD orders, RTO rates, and lower adoption of EMI purchases, especially among new and price-sensitive shoppers. ##### The Challenge and The Solution Offered by Snapmint The Challenges - Low EMI Adoption and Conversion Rates Many shoppers drop off at checkout due to lack of easy financing options, leading to missed sales opportunities. - High COD Orders and RTOs Cash-on-delivery orders often result in higher RTO rates, increasing operational costs and impacting overall profitability. - Limited Reach in Price-Sensitive Segments Brands struggle to tap into value-driven customers who avoid high upfront costs, resulting in restricted market penetration and slower GMV growth. The Solutions - Snapmint EMI-on-UPI Integration Enabled flexible, cardless EMI options directly on checkout, improving accessibility for customers without credit cards. - Encouraged Digital Payments By offering simple UPI-based EMIs, Snapmint reduced dependence on COD, lowering return rates and improving cash flow stability. - Affordability-Driven Growth Flexible payment options allowed new customers, especially from Tier 2 and Tier 3 cities, to purchase higher-value Wildcraft products confidently. #### What's Next? With 10% of total GMV now driven by Snapmint transactions, Wildcraft plans to expand the integration across its full product catalogue. The brand aims to further reduce COD dependency, increase prepaid conversions, and strengthen its affordability strategy with Snapmint’s 0% EMI-on-UPI solution. Download Case Study Snapmint has made our products more accessible to a wider audience. With EMI options at checkout, we’ve seen a clear uplift in conversions and a rise in average order value as customers confidently choose higher-value products. The experience has been seamless, and the Snapmint team has been incredibly supportive throughout. ![Frame 1-2](https://www.snapmintbusiness.com/hs-fs/hubfs/Frame%201-2.png?width=1000&height=1000&name=Frame%201-2.png) Team Wildcraft Want to Get Similar Growth for Your Brand Book Demo Now Download Case Study #### Contact Details and Form By submitting this form, you agree to Snapmint's Privacy Policy, Terms of Service & to receive marketing communications. ![homeDeskFooterImg](https://www.snapmintbusiness.com/hubfs/homeDeskFooterImg.webp) ![homeMobFooter](https://www.snapmintbusiness.com/hubfs/homeMobFooter.webp) [![Pay in 3 & Pay Later Payments](https://www.snapmintbusiness.com/hubfs/Logo%20(1).svg)](https://www.snapmintbusiness.com/) Snapmint (Snapmint Credit Advisory Private Limited). Office No. 201, 2nd Floor, C-Wing, Neelkanth Business Park, Nr. Vidyavihar Station, Vidyavihar (West), Mumbai - 400086 - - - - - Quick Links - [Case Studies](https://www.snapmintbusiness.com/case-studies) - [Contact Us](https://www.snapmintbusiness.com/contact-us) Legal - [Terms & Conditions](https://snapmint.com/terms-and-conditions?__hstc=147668968.ca84ad4b6d157cac5c091ca8286dfe49.1753344381626.1781866221869.1782126557218.179&__hssc=147668968.9.1782126557218&__hsfp=440f3acc97b12e7010325e1308d96305) - [Privacy Policy](https://snapmint.com/privacy-policy?__hstc=147668968.ca84ad4b6d157cac5c091ca8286dfe49.1753344381626.1781866221869.1782126557218.179&__hssc=147668968.9.1782126557218&__hsfp=440f3acc97b12e7010325e1308d96305) - [Return Policy](https://snapmint.com/return-policy?__hstc=147668968.ca84ad4b6d157cac5c091ca8286dfe49.1753344381626.1781866221869.1782126557218.179&__hssc=147668968.9.1782126557218&__hsfp=440f3acc97b12e7010325e1308d96305) Contact - bd@snapmint.com - Mon–Sat (10 AM – 7 PM) ![PCI DSS Logo](https://www.snapmintbusiness.com/hs-fs/hubfs/PCI%20DSS%20Logo%20Updated.webp?width=456&height=132&name=PCI%20DSS%20Logo%20Updated.webp) ![RBI Logo](https://www.snapmintbusiness.com/hs-fs/hubfs/RBI%20Logo%20Updated.webp?width=456&height=132&name=RBI%20Logo%20Updated.webp) ©2025 Snapmint All Rights Reserved - Cookie Policy ```json { "@context" : "https://schema.org", "@id" : "https://www.snapmintbusiness.com/#organization", "@type" : "FinancialService", "additionalProperty" : [ { "@type" : "PropertyValue", "name" : "Regulatory Compliance", "value" : "RBI-compliant lending partner" }, { "@type" : "PropertyValue", "name" : "Security Certification", "value" : "PCI DSS Compliant" }, { "@type" : "PropertyValue", "name" : "Merchant Base", "value" : "2000+ partner brands" }, { "@type" : "PropertyValue", "name" : "GMV Processed", "value" : "₹5500 Cr+ on EMI" } ], "address" : { "@type" : "PostalAddress", "addressCountry" : "IN", "addressLocality" : "Mumbai", "addressRegion" : "Maharashtra", "postalCode" : "400086", "streetAddress" : "Office No. 201, 2nd Floor, C-Wing, Neelkanth Business Park, Nr. Vidyavihar Station, Vidyavihar (West)" }, "alternateName" : "Snapmint Business", "areaServed" : { "@type" : "Country", "name" : "India" }, "contactPoint" : [ { "@type" : "ContactPoint", "areaServed" : "IN", "availableLanguage" : [ "en", "hi" ], "contactType" : "business development", "email" : "bd@snapmint.com", "hoursAvailable" : { "@type" : "OpeningHoursSpecification", "closes" : "19:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday" ], "opens" : "10:00" } } ], "description" : "Snapmint helps D2C, e-commerce and retail brands boost orders and GMV with 0% EMI on UPI - a cardless, no-cost EMI payment solution offering instant approval and zero default risk for merchants.", "image" : "https://www.snapmintbusiness.com/hubfs/Snapmint%20Website%20Feature%20Image.png", "legalName" : "Snapmint Credit Advisory Private Limited", "logo" : { "@type" : "ImageObject", "url" : "https://www.snapmintbusiness.com/hubfs/Logo.svg" }, "makesOffer" : [ { "@type" : "Offer", "businessFunction" : "http://purl.org/goodrelations/v1#ProvideService", "description" : "Embedded no-cost EMI and Pay-in-3/6/9 payment solution for D2C, e-commerce and retail businesses, with instant merchant settlement and zero default risk.", "eligibleCustomerType" : "http://purl.org/goodrelations/v1#Enduser", "itemOffered" : { "@type" : "FinancialProduct", "description" : "Cardless EMI payment option for shoppers, split over 3, 6, or 9 months at 0% interest, approved digitally via KYC and repaid through UPI. No credit or debit card required.", "feesAndCommissionsSpecification" : "No cost EMI - 0% interest to eligible shoppers; low-cost EMI option also available", "name" : "Snapmint Pay in 3 / 6 / 9 - No Cost EMI on UPI", "provider" : { "@id" : "https://www.snapmintbusiness.com/#organization" }, "termsOfService" : "https://snapmint.com/terms-and-conditions" }, "name" : "Snapmint Merchant EMI Integration", "seller" : { "@id" : "https://www.snapmintbusiness.com/#organization" } } ], "name" : "Snapmint", "potentialAction" : { "@type" : "RegisterAction", "target" : { "@type" : "EntryPoint", "actionPlatform" : [ "http://schema.org/DesktopWebPlatform", "http://schema.org/MobileWebPlatform" ], "urlTemplate" : "https://www.snapmintbusiness.com/contact-us" } }, "sameAs" : [ "https://twitter.com/SnapmintEmi", "https://www.facebook.com/SnapmintCardlessEmi", "https://www.youtube.com/channel/UCHAGSDZTYM8f2mmaphsD62A", "https://www.instagram.com/snapmintofficial/" ], "slogan" : "Powering Businesses with Pay in 3 & Pay Later Payments", "url" : "https://www.snapmintbusiness.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.snapmintbusiness.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.snapmintbusiness.com/wildcraft-case-study", "name" : "Wildcraft Sees 70% Higher AOV and 11% ATC Uplift with Snapmint", "position" : 2 } ] } ```