BikesterGlobal Achieves 18–20% AOV Growth with Snapmint’s Pay-in-Parts Solution
Impact Highlights:
20-22%
increase in add-to-cart (ATC)
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18-20%
uplift in AOV
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16%
increase in conversion rate
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15%
increase in payment initiation
About BikesterGlobal
BikesterGlobal is a leading destination for riding gear and accessories in India. With 328K monthly visitors and over 6,500 orders, the brand caters to passionate bikers aged 20-40 across Tier 1 - 3 cities. Their catalog includes high-value products like riding jackets, helmets, and premium bundles.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Low Conversions in Tier II & III Despite 328K visitors, drop-offs were high due to affordability gaps.
- Affordability Concerns for High-Value Gear Helmets, jackets, and bundles above ₹6,000 saw high cart abandonment.
- High COD Preference and Drop-offs at Prepayment Many customers abandoned carts when asked to prepay for premium items.
- Lower Adoption in Tier 2/3 Markets Strong demand from smaller cities, but affordability was the barrier.
The Solutions
- Conversions Grew by 16% Snapmint EMI reduced upfront payment pressure, boosting completed purchases.
- AOV Uplift of 18-20% Shoppers confidently upgraded to premium gear with flexible EMIs.
- 20-22% ATC Growth & 15% More Payment Initiations Snapmint nudged more prepaid transactions while lowering COD reliance.
- Higher Penetration in Tier 2+ Cities Major adoption came from Tier 2/3 audiences, unlocking untapped growth.
What's Next?
With Snapmint already driving double-digit lifts in conversion, AOV, and payment initiations, BikesterGlobal plans to deepen its affordability strategy. The brand is focused on scaling EMI adoption across helmets, jackets, and bundle categories while continuing to tap into India’s growing Tier 2/3 rider community.
Partnering with Snapmint has been a game-changer for BikesterGlobal. Their cardless EMI solution has significantly enhanced our customer experience by making premium riding gear more affordable and accessible. We’ve seen a noticeable uptick in conversions and average order value since going live with Snapmint
Atikulla Merchant
Co-Founder, BikesterGlobal
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