Key Takeaways:
- RTO = lost sales + extra costs of reverse logistics + blocked inventory.
- RTO or Return to Origin impacts margins and profitability, which is why RTO reduction is a major pain point for e-commerce, retail, and D2C brands.
- Offering affordability through BNPL options, EMI on UPI, and multiple payment options can reduce dependence on COD, hence reducing RTO rates.
- Use AI/ML to detect fraudulent orders and fake customer profiles. You can even set order limits for new COD customers.
- Reducing RTO basically means more profit for the company. So, try these proven strategies to reduce RTO in e-commerce.
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