Impact Highlights

10-12%

GMV Uplift driven by BNPL adoption

75%

of Snapmint users were from Tier 2 and beyond

The Challenge: Friction Points Faced by Fire-Boltt

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A significant portion of potential buyers were dropping off due to inability to afford mid- and premium-priced products upfront

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Fire-Boltt’s Gen Z-heavy audience, though highly interested, lacked immediate purchasing power making it difficult to convert interest into actual sales.

How Snapmint’s Solved Fire-Boltt’s Hurdles?

Fire-Boltt needed a way to make premium smartwatches more accessible without relying on discounts. Snapmint’s cardless EMI solution addressed this directly:

1. Enabled Split Pay Later:

Customers could now pay with just a 33% down payment and split the rest over 2 months.
image 1276 The Win: Enabled high-intent buyers to convert without needing a credit card.

2. No Credit Card Needed:

Anyone with a bank account could complete the EMI purchase in just 3 steps.

image 1276 The Win: Made higher-value wellness kits more affordable for price-sensitive consumers.

3. Boosted Accessibility for Gen Z:

With a large aspirational Gen Z customer base, Snapmint unlocked affordability and improved conversion, especially in Tier 2 and beyond. This allowed Fire-Boltt to serve price-sensitive users more effectively, especially those hesitant to pay the full amount upfront.
image 1276 The Win: Reduced drop-offs and improved overall checkout completion rate.

What’s Next For Fire-Boltt?

Fire Boltt aims to expand Snapmint availability across additional product bundles and newer categories.
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The Road Ahead for Traya X Snapmint

Traya plans to deepen its integration with Snapmint by embedding EMI options across a broader range of wellness plans and product bundles.  With a proven impact on orders and revenue, the brand is also exploring outbound calling strategies to actively engage customers who are eligible for EMI-based purchases. This proactive approach, combined with personalized affordability solutions, is set to unlock new growth opportunities and further strengthen Traya’s position as a leading wellness brand for young, value-conscious consumers

“Traya is a D2c brand that offers holistic hair treatment plans for those suffering from hair loss. We conduct an online diagnosis of your hair loss condition and help you identify the root cause (real reason) behind hair loss. Our AoV is in the range of Rs.2300-2400 where a lot of customers opt for an EMI option to pay for the treatment. With Snapmint's instant EMI and easy to use platform we saw a 10% of our sales being attributed to Snapmint from week 1 and a 12% increase in our Conversion rate. Being a hair loss solution company we have a lot of people who opt-in for a longer treatment plan (3 months bulk plan), which also saw a boost in terms of adoption for bulk plan from customers. Overall Snapmint has helped us improve the AOV as well as Conversion rate.”

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Nikhil Agarwal
Growth Marketing at Traya
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