Cashify sees 10% Revenue Uplift and 16% ATC Boost with Snapmint
Impact Highlights:
8-10%
revenue uplift post Snapmint integration
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16%
increase in Add-to-Cart rate through EMI-led affordability
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9%
of sales attributed to Snapmint
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9%
payment initiation boost as more customers chose Snapmint
About Cashify
Cashify is one of India’s leading electronics recommerce platforms, enabling users to sell, buy, and upgrade devices with ease. With a strong traffic base of 10M monthly visitors and an average order value of ₹26,000, Cashify serves a wide audience aged 18–40 years. However, the brand faced challenges of lower adoption and high drop-offs, particularly for high-ticket purchases where upfront payment created friction.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Lower Adoption for High-Ticket Electronics High AOV created affordability barriers and led to cart abandonments.
- High Drop-offs on Premium Products Electronics buyers hesitated to complete checkout due to upfront cost pressure.
- Price Sensitivity Impacting Conversions Products and bundles with a higher ticket size had lower sales conversion.
The Solutions
- Cardless EMI Integration Snapmint enabled No-Cost and Low-Cost EMI on UPI, allowing users to pay in easy installments without needing a credit card.
- Pay-in-Parts Flexibility Snapmint’s EMI plans gave customers the freedom to pay in parts, improving payment initiation and purchase completion.
- Affordability Unlock With Snapmint, customers could buy premium products stress-free, boosting add-to-cart and prepaid share.
What's Next?
Cashify plans to expand Snapmint EMI availability across its electronics catalogue, particularly for high-value and premium products. By making affordability a core part of its checkout journey, Cashify aims to further reduce drop-offs, increase prepaid share, and improve customer satisfaction.
Snapmint has been a stable and reliable business partner for Cashify for over two years. Their innovative BNPL product has been a significant growth driver for our business, enabling us to enhance customer experience and boost sales. We truly value Snapmint’s commitment and consistency, and we are confident they will continue to be a key partner as we scale our business to new heights.
Amit Sethi
Co-Founder, Cashify
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