How Getketch Saw a 30% Boost in AOV with Snapmint EMI
Impact Highlights:
12%
revenue uplift post Snapmint integration
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30%
increase in AOV for Snapmint orders
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30%
growth in Prepaid Order Share
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<5%
RTO rate (down from over 20%)
About GetKetch
GetKetch, a popular D2C fashion brand catering to men and women aged 21–30, attracts over 1 million monthly website visitors through a strong online presence across its own website and marketplaces. While the brand excelled in reaching its target audience, it struggled with high COD orders, low prepaid share, and limited affordability options for price-sensitive buyers.
The Challenge and The Solution Offered by Snapmint
The Challenges
- High RTO Rate High share of COD orders leading to operational inefficiencies and 20% RTOs
- Limited Conversions Despite High Traffic The website was getting over a million visitors, but conversions were limited.
- Budget-Conscious Shoppers Shoppers were looking for affordability options that didn’t affect their monthly budget.
The Solutions
- EMI Option to Combat High COD Orders Snapmint’s EMI on UPI brought the RTO rate down to less than 5%.
- Pay-in-Parts Option to Boost Conversions Made mid-ticket items more accessible for millennials and Gen Z, improving purchase completion.
- Flexible EMI (3/6/9) and (2/4/6) Flexible, short-term installments for budget-conscious shoppers made purchases instantly more affordable.
What's Next?
To continue the momentum, Getketch is activating Snapmint’s cart abandonment retargeting, deepening Snapmint integration across paid campaign flows, and enabling Snapmint 2.0 Quick Checkout for faster conversions.
Recognizing the importance of offering flexible payment options, we decided to partner with Snapmint. The result? A remarkable surge in revenue of 12%. Moreover, the impact extended beyond just revenue figures. We observed a tangible increase in prepaid orders by 14% and a reduction in Return to Origin (RTO) rates by 5%, a critical achievement in our pursuit of sustainable profitability.
Satish Kumar A
D2C Head, GetKetch
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