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Neeman's Achieves 18% Revenue Growth with Snapmint Payment
Impact Highlights:
18%
revenue growth within a month
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20%
increase in prepaid transactions
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15%
rise in Average Order Value (AOV)
About Neeman's
Neeman's, a trusted name in India’s footwear market, is loved for its high-quality and sustainable products. Popular among Gen Z shoppers, Neeman’s had a traffic of 2.4 million; however, premium pricing often created hesitation among customers, especially those without access to credit cards.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Affordability Barrier Premium pricing created hesitation among Gen Z customers, especially those without credit cards.
- High COD Dependence Heavy reliance on cash-on-delivery led to higher RTO and operational inefficiencies.
- Low Average Order Value (AOV) Customers were cautious about spending more on premium products in one purchase.
The Solutions
- 0% Cardless EMI Snapmint offered easy, no-cost EMI without requiring a credit card, increasing accessibility.
- Shift to Prepaid Orders Snapmint’s EMI option swayed customers to pay in parts, increasing prepaid transactions by 20%.
- Boost in AOV With EMI flexibility Shoppers confidently opted for higher-value products due to EMI options, leading to a 15% increase in AOV.
What's Next?
After witnessing strong initial traction, Neeman’s plans to tap into EMI-driven shopping behaviours to strengthen long-term customer loyalty and drive even higher revenue growth.
Snapmint has been a game-changer for us at Neeman's. Thanks to their seamless EMI solutions, our MOM revenue grew by 15%, COD orders reduced significantly, and prepaid transactions increased by 18%. Highly recommend Snapmint for driving growth and improving payment efficiencies!
Amit Phutane
Ex-CBO, Neeman's
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