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The Bear House Witnesses 23% Surge in Add-to-Cart Rate with Snapmint 0% EMI on UPI
Impact Highlights:
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About The Bear House
The Bear House is a contemporary fashion and lifestyle brand known for premium men’s apparel that blends sharp tailoring with everyday comfort. With a strong digital presence and loyal urban audience, the brand attracts working professionals who value quality, fit, and style.
Despite healthy traffic and interest in premium collections, The Bear House noticed drop-offs at checkout, especially during seasonal launches and higher-priced drops. Many customers hesitated to complete purchases due to upfront payment concerns, limiting conversion potential.
The Challenge and The Solution Offered by Snapmint
- Checkout Drop-offs on Premium Menswear There were higher drop-offs on premium-priced items.
- Lower Conversions on New Collections Customers hesitated to buy newly launched products at full price and waited for discounts or sales.
- Limited AOV Growth Despite strong ATC, the AOV reduced once the shoppers saw the final basket value.
- Slower Adoption in Tier 2/3 Cities Premium products were met with hesitation in Tier 2 and 3 cities.
- Flexible EMI Options Snapmint allowed customers to split payments over 3 months, making premium fashion more accessible.
- Cardless EMI Experience Instant EMIs without credit cards helped customers shop confidently at launch.
- Higher Basket Engagement EMIs encouraged customers to add more items and complete full-look purchases.
- Wider Reach with EMI Snapmint unlocked demand from value-conscious shoppers across emerging cities.
What's Next?
With consistent EMI adoption across premium shirts and lifestyle collections, The Bear House plans to expand Snapmint across all categories. The brand aims to drive higher AOV through curated bundles, improve launch-day conversions, and build long-term customer loyalty by offering flexible, frictionless payment options.
