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BeastLife Accelerates Revenue by 15% with Snapmint Pay-in-Parts
Impact Highlights:
15%
Revenue Uplift after Snapmint Integration
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13%
AOV Uplift with 0% EMI
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60%
Orders from Non-metro Cities
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9%
of GMV attributed to Snapmint Payment
About BeastLife
BeastLife, a D2C fitness brand founded by Gaurav Taneja (Flying Beast) along with Raj Vikram Gupta, goes beyond conventional fitness labels by fostering a culture of relentless hustle and ambition. Built for both athletes and beginners, the brand empowers individuals to push limits and achieve personal growth. With its strong community-driven identity, BeastLife positions itself as more than a product line, it’s a movement rooted in empowerment, resilience, and self-improvement.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Premium Pricing Hurdle High-value protein packs made checkout decisions harder for price-conscious buyers.
- Credit Card Barrier Most EMI options excluded 90% of Indians without credit cards.
- Reaching Young Shoppers Younger fitness enthusiasts lacked credit cards and struggled gain the purcahsing power to afford proteins.
The Solutions
- Seamless Cardless Payments Snapmint’s UPI-based EMIs required no credit card, unlocking wider participation.
- Flexible EMIs Boost Purchases Flexible EMI tenure plans encouraged premium purchases, driving a 13% AOV uplift.
- One-Tap EMI Approvals Seamless OTP verification fast-tracked the process of unlocking EMI, converting more customers.
What's Next?
With Snapmint already live across all BeastLife SKUs, the partnership is set to scale further. Together, we aim to deepen customer engagement and make flexible EMIs an integral part of the brand’s growth journey.
The Snapmint EMI feature has been a game-changer, driving higher AOV, boosting prepaid conversions, and reducing RTO. It’s not just an affordability option; it solves a credit barrier while powering BeastLife’s scalable growth.
Raj Vikram Gupta
Co-Founder, BeastLife
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