Key Takeaways:
- Making products more affordable through no-cost EMIs or cardless EMIs can reduce cart abandonment and improve conversion rates.
- Make your checkout process smoother with autofill forms, one-click checkout, and showing all costs upfront. This will make the checkout process seamless for your buyer.
- Sending personalised reminders over email or WhatsApp can nudge high-intent users to complete their checkout.
- E-commerce checkout conversion rate optimization is essential to ensure you get maximum return on the marketing, advertising, and campaign expenditure.
Introduction
Imagine investing thousands in marketing and advertising to bring the customer to your website, only for them to abandon the cart at checkout! It is the most frustrating feeling for any Brand!
But why did you lose a high-intent customer even after he added the product to the cart? What can be the reason behind low checkout conversion rates, and how can you boost ecommerce checkout conversion rate?
This blog will answer all your questions related to e-commerce checkout optimization. With our proven ways of e-commerce checkout conversion rate optimisation, you will be able to convert potential buyers into loyal customers.
What is checkout optimisation?
Checkout conversion optimisation basically means improving your checkout flow to encourage shoppers to complete their purchases instead of dropping off.
Checkout optimisation can be done by improving the design, flow, and functionality of your online store’s checkout process.
It focuses on removing every possible friction point, like slow loading, too many form fields, hidden costs, or limited payment options.
A well-optimised checkout is fast, secure, mobile-friendly, and transparent, leading to higher conversions, fewer abandoned carts, and ultimately, more revenue.
How Checkout Conversion Optimization Impacts Revenue
Checkout conversion optimization directly boosts revenue by reducing drop-offs at the final purchase stage. A smoother, faster, and more transparent checkout experience increases successful transactions, lowers cart abandonment, and enhances customer trust. Even a small rise in checkout conversions can significantly lift overall sales and profitability.
In simple terms, checkout conversion optimization means making your website’s final buying process (the checkout page) easy and hassle-free.
Optimizing your checkout = fewer lost customers + higher conversions + better user experience = more revenue.
Average Checkout Conversion Rate Benchmarks
In 2025, over 70% customers were found to abandon carts while shopping online, when checkout wasn’t frictionless. (1).
The average checkout conversion rate in e-commerce across all industries is 2.5% (2) However, the average checkout conversion rate varies across different industries and even the device used by customers.
Points to note:
- If your site-wide conversion rate is under ~2%, there’s likely major room for improvement.
- If your checkout completion rate (from checkout entered to order placed) is significantly lower than ~40-50%, checkout friction is probably a key issue.
Why Does Checkout Page Optimization Matter?
Checkout optimisation matters because it is where all your marketing and customer acquisition efforts finally bear fruit. This is the last step of the customer journey, and the most crucial one too! If users drop off at checkout, you lose revenue.
1. Checkout Conversion Optimization Directly Impacts Revenue
Regardless of how effective a brand’s advertising, product selection, or website design may be, an inefficient checkout experience can result in lost sales. Checkout page optimisation ensures that the investment made to bring users to the site translates into actual revenue.
2. Maximizes Return on Marketing and Traffic Investments
Brands invest heavily in driving traffic to their websites through paid advertising, search engine optimization (SEO), social media campaigns, and email marketing. If the checkout process is not optimized, much of this effort is wasted. Improving checkout conversions ensures that a higher percentage of visitors are converted into paying customers, maximizing the return on marketing expenditure.
3. Enhances User Experience and Customer Satisfaction
If your checkout process is not smooth, the unnecessary friction not only impacts your revenue but also your brand reputation and long-term customer retention.
Checkout process optimization minimizes friction by streamlining steps, simplifying form fields, and ensuring compatibility across all devices, especially mobile.
Boosting your Shopify conversion rate isn’t about reinventing the wheel; it’s about refining the customer journey and removing friction through checkout page optimisation. The truth is, driving traffic to your store is only half the battle. What really matters is how well that traffic converts into paying customers. That’s where conversion optimization for Shopify comes in.
17 Proven Ways for Checkout Conversion Rate Optimization
From mobile checkout optimization to increasing average checkout conversion rate, we have compiled 13 proven methods for checkout conversion rate optimization that will not only increase your checkout rate, but also maximise your revenue:
1. Free Shipping & Free Returns
Unexpected shipping charges are among the top reasons why buyers abandon their carts. By offering free shipping, you can eliminate this barrier.
Similarly, a free return or exchange policy eases buyers’ purchase anxiety, especially for first-time buyers, by assuring them that they can change their mind risk-free.
2. No Cost EMI on UPI to Increase Affordability
Many buyers abandon carts when the product exceeds their disposable budget. Providing no-cost EMIs without a credit card, especially through widely used platforms like UPI, significantly expands access to financing. When you provide EMI on UPI, customers can pay in parts, even if they don’t have a credit card.
It’s particularly effective for high-AOV products, enabling price-sensitive customers to purchase without upfront payment. This increases affordability, reduces drop-offs, and boosts average order value (AOV).
Ready to give low-cost or no-cost EMI to your buyers? Get in touch with us to integrate Snapmint into your brand and boost your conversion rates.
3. Guest Checkout
Forcing users to create an account before purchase adds unnecessary steps. Guest checkout removes friction, especially for first-time or casual shoppers. This not only allows them to complete the transaction quickly, but also leads to higher conversion rates for your brand.
4. Implement Single-Page or One-Click Checkout
Fewer steps = fewer chances to drop off.
If your buyer has to navigate through multiple pages and hundreds of steps, there is a high chance they’ll drop off at some point. A single-page or one-click checkout reduces the time and cognitive load on the user.
It’s ideal for repeat customers and impulse buyers who want a seamless transaction.
5. Provide Multiple Payment Options (Including Split Payments)
Consumers have varied preferences; some use wallets, others prefer UPI or cards.
Offering diverse options, including split payments, ensures that users are not forced to exit due to limited payment flexibility.
6. Simplify Form Fields & Use Autofill
Long, repetitive forms create frustration. Reducing the number of fields and enabling autofill (via browser or saved profile data) can speed up the checkout process, especially on mobile, where typing is cumbersome.
Simplified forms will make the process smoother for your shopper, reducing their chances of leaving the cart.
7. Implement Remarketing & Abandoned-Cart Reminders
Not all users who abandon their cart are lost. Sometimes, a little reminder can convert that high-intent buyer into a sale.
Targeted reminders via email, SMS, or WhatsApp can nudge users to return and complete their purchase. Personalized follow-ups increase the chance of recovery.
8. Display Security Badges & Build Trust
Shoppers are cautious about payment fraud and data security. Showcasing trust signals like SSL certificates, payment gateway security, and customer reviews reassures users and reduces hesitation at the final step.
9. Show All Costs Upfront
Hidden fees like shipping, taxes, and handling that appear at the last step often cause drop-offs. Being transparent from the beginning builds trust and avoids unpleasant surprises, leading to higher completion rates.
10. Optimize for Mobile Checkout
In today's day and age, the majority of users shop via mobile. If your checkout page is not mobile-responsive, loads slowly, or requires pinch-zooming, it creates friction. A mobile-optimized interface, clear CTA buttons, and easy navigation can boost your mobile conversions.
11. Use Progress Indicators
When users can see how many steps remain (e.g., Shipping → Payment → Confirmation), they feel more in control. It reduces uncertainty and encourages them to complete the process. This is a great way to increase cart conversion rates.
12. Offer Discounts & Free-Shipping Thresholds
Offering a minimum spend for free shipping or an instant discount at checkout can incentivize users to add more items to their cart or complete the purchase. Combine it with easy EMI options, and you would have improved AOV and reduced cart abandonment. Yes, it’s that simple!
13. Personalize & Suggest Relevant Items
Personalized product suggestions based on the user’s cart or browsing history improve the perceived value of the order. It increases basket size and helps the customer feel the experience is tailored, boosting both upsell and conversion.
14. Loyalty Points
Having a loyalty program can make a huge difference in your checkout conversion. Highlight your loyalty benefits at the checkout stage.
- Show how many points customers will earn from their current purchase right on the checkout page.
- Introduce tier-based rewards that increase with cart value to encourage higher spending and more sign-ups.
- You can also prompt customers to join your loyalty program via your mobile app by offering exclusive app-only perks and bonuses.
15. Highlight the delivery date
Clear communication is key to improving your checkout conversion rate. Clearly inform your customers of the expected delivery date.
Bonus points if you can let the customer choose their delivery date.
Offer options for delivery date, like free delivery after 7 days, chargeable fast delivery after 4 days, etc.
16. Add samples
Never underestimate the value of free goodies! At the checkout stage, allow your shoppers to add free samples (or samples for a minimal charge, like 1 rupee)
When shoppers see that they’re getting a little extra at no cost, they’re more likely to complete the purchase.
17. Eliminate distractions
A cluttered checkout page might distract shoppers from continuing their purchase. A clean checkout page helps customers stay focused on completing the transaction.
- Remove unnecessary pop-ups, links, and banners.
- Do not show unrelated suggestions.
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Conclusion: How Snapmint Increases your Conversion Rate
Snapmint helps increase your brand’s conversion rate by removing one of the biggest barriers to online purchases — affordability. By offering instant EMI options directly at checkout, even customers without credit cards can buy high-value products comfortably. This convenience and flexibility reduce cart drop-offs and make hesitant shoppers more confident to complete their purchases.
Snapmint has optimised checkout conversion rates for the top D2C brands of India.
Don’t take our word, hear from our clients:
- Titan saw a 17% increase in their website conversion rate after Snapmint integration. Kuldeep Mohd, the Business and Product Head of Titan stated, “Snapmint has significantly accelerated our digital performance, driving a 20% increase in AOV, a 17% uplift in both website conversion and add-to-cart rates, and capturing a 13% wallet share in overall GMV. It's been a key growth lever for Titan."
- Another client, Superkicks, witnessed a 15–18% improvement in conversion rates after joining hands with Snapmint. You can read Superkicks’ entire growth journey at Superkicks Case Study.
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