15% Revenue Boost for Beast Life, Powered by Snapmint EMI
Impact Highlights:
15%
revenue uplift post Snapmint integration
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60%
of EMI orders come from Tier 2/3 cities
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9%
of sales attributed to Snapmint
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9%
of GMV attributed to Snapmint Payment
About BeastLife
Beast Life is a premium lifestyle and fitness brand that caters to a young, aspirational audience. While the brand attracted high interest, limited affordability restricted conversions, especially for high-AOV products. Many users, particularly from Tier 2/3 cities, explored products but dropped off due to upfront payment barriers.
The Challenge and The Solution Offered by Snapmint
The Challenges
- Limited Affordability Impacting Conversions High-AOV products were popular but saw frequent drop-offs during checkout due to the lack of flexible payment options.
- Young Audience Hesitant on Full Payments Aspirational buyers, mostly students and early earners, showed interest but couldn’t commit to paying the entire amount upfront.
- High Dependency on COD The brand previously relied heavily on COD, which increased the risks of cancellations and RTO.
The Solutions
- No-Cost EMI with 33% Down Payment Snapmint enabled convenient, no-cost EMI plans starting Dec ’24, shown at both PDP and Checkout, making premium purchases more accessible to young buyers.
- Flexible Payment Options With Snapmint’s EMI offering, users gained the ability to split payments, resulting in more completed purchases and reduced drop-offs.
- Smooth Prepaid Adoption Snapmint encouraged prepaid transactions, reducing COD dependence and improving checkout efficiency.
What's Next?
Beast Life is already live with Snapmint across all SKUs and is exploring outbound EMI-based campaigns post internal stakeholder discussions. With strong adoption among Tier 2/3 audiences, the brand aims to further deepen affordability-driven growth.
The Snapmint EMI feature has been a game-changer, driving higher AOV, boosting prepaid conversions, and reducing RTO. It’s not just an affordability option; it solves a credit barrier while powering BeastLife’s scalable growth.
Raj Vikram Gupta
Co-Founder, BeastLife
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