Key Takeaways:
- AOV (Average Order Value) is the average revenue per order, crucial for sustainable eCommerce growth.
- Increasing AOV is often cheaper than acquiring new customers.
- Product bundling, upselling, and cross-selling are quick wins to increase AOV sales.
- Flexible payment solutions like EMI on UPI (via Snapmint) can increase AOV by 30–40%.
- Smart tactics like free shipping thresholds, tiered discounts, and personalized recommendations also encourage customers to spend more per order.
Final Thoughts: Driving Sustainable Growth with AOV FAQs on Increasing AOV
Every D2C founder has the same struggle: How do I get more revenue from the same customer?
The answer is increasing AOV (average order value). Instead of spending endlessly on new customer acquisition, improving AOV lets you grow sustainably by getting your existing buyers to spend more in a single transaction.
Sounds amazing, right? So how can you increase average order value? Let’s break down smart, practical strategies to increase AOV for D2C brands.
18 Proven Ways to Improve Average Order Value
Stop wondering how to increase average order value and start focusing on actionable, proven methods that have increased AOV in retail.
You can increase AOV sales by implementing these simple ways, that do not require any extra investment from your end:
1. Product Bundling
If you want to get more revenue from one customer, you can offer them multiple products that complement each other. The best way to do this is by offering curated sets of complementary products (e.g., shampoo + conditioner + serum kit).
Product bundling helps increase AOV for buyers who are shopping for a specific concern.
2. Offer Split Payment Options
Many times, your shopper is willing to buy multiple products but faces financial restraints. If a shopper can only spend 5000, he won’t be willing to look at other relevant products, even if he wants them!
How do you resolve this? By offering split payment options or pay-in-parts options on your website. If the buyer only has to pay 1500 or 2000 at the time of purchase, he/she would indulge in exploring more products and end up with a bigger basket size.
3. Give EMI solutions without Credit Cards (EMI on UPI)
In India, only 100 million people use credit cards, while more than 350 million people use UPI. That is more than 3.5 times!
So, why limit yourself to a smaller audience with EMI on credit cards when you can offer EMI on UPI?
Snapmint enables you to offer flexible EMIs on UPI on your checkout page for easy and convenient checkout.
EMI on UPI can increase your AOV by 30-40%. This is the easiest way to increase your AOV without spending any extra money.
Offer EMI on UPI now.
4. Optimize Checkout Flow
Frictionless checkout can also be a great way to increase AOV in e-commerce business. One-click checkout or express checkout can increase shopper’s willingness to add extras without second thoughts.
5. Volume Discounts
Offer on bulk purchase like Buy 3, get 20% off can lure customers into buying more than they initially intended. This way, you can increase your average order value, and ultimately your revenue.
6. Build-Your-Own Bundle
Let customers customize their own kits. By giving this liberty to the customers, you not only increase AOV but also deepen customer relationships. Shoppers often add more to maximize value.
7. Free Shipping Thresholds
Set the free shipping limit slightly above your current AOV (e.g., ₹1,999 if AOV is ₹1,500).
8. Tiered Discounts Deals
Tiered discounts, for example, spend ₹2,000 to get 10% off and spend ₹3,000 to get 15% off. This will encourage the shopper to spend more.
9. Cross-Selling and Upselling
Recommend add-ons or accessories on product and cart pages. Show higher-value alternatives with clear benefits.
You can even show personalised recommendations, for example, previous products they viewed clubbed into a bundle.
10. Loyalty Rewards for Higher Orders
Double points or exclusive perks when customers cross a certain order value.
11. Gift with Higher AOV Purchase
Offer a freebie above a certain cart size (e.g., free pouch with orders over ₹2,500). Freebies can attract customers, and they won’t make much of a difference for you.
12. Buy Now, Pay Later Options
Flexible payments reduce price friction and push customers toward higher-value carts. This way, you can increase average order value without sacrificing your margins.
13. Minimum Cart Discounts
You can offer a flat discount above a threshold (₹500 off on orders over ₹3,000).
14. Personalized Recommendations
Utilise emotions and target the painpoints of your shoppers through personalized recommendations. AI-powered suggestions, like “Customers who bought X also bought Y” can push your customers into buying more products.
15. Limited-Time Scarcity Offers
Countdown timers for higher-order discounts create urgency. This will motivate the customer to buy, instead of abandoning the cart or checking alternatives.
16. Seasonal / Festive Combos
Holiday-themed bundles encourage larger purchases (e.g., Diwali hampers). This way, you can utilize festive season sales.
17. First-Time Buyer Incentives
You can offer exclusive higher-value discount only on first order. This pushes them to stock up.
18. Tiered Free Gifts
If you do not want to offer freebies to everyone, offer tiered free gifts instead. Different gifts at different order thresholds, for example ₹1,500 - tote bag, and ₹3,000 - premium bottle, and so on.
Final Thoughts
For D2C brands, increasing AOV isn’t about pushing customers to spend blindly; it’s about offering smarter value, convenience, and flexibility.
By bundling products, using BNPL solutions like Snapmint, setting smart shipping thresholds, and optimizing checkout, you can unlock sustainable growth without burning money on constant customer acquisition.
The real win? You’re not just boosting revenue per order, you’re building trust, loyalty, and long-term customer value.
FAQs
