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Abhishek Sanghai

With over 8 years in marketing, Abhishek has built a reputation for turning data into growth stories. At Snapmint, he drives high-impact initiatives that scale pipelines, boost conversions, and make affordability a powerful lever for brands.

How to Reduce RTO in E-commerce: 13 Proven Strategies to Reduce RTO

Key Takeaways:
  • RTO = lost sales + extra costs of reverse logistics + blocked inventory.
  • RTO or Return to Origin impacts margins and profitability, which is why RTO reduction is a major pain point for e-commerce, retail, and D2C brands.
  • Offering affordability through BNPL options, EMI on UPI, and multiple payment options can reduce dependence on COD, hence reducing RTO rates.
  • Use AI/ML to detect fraudulent orders and fake customer profiles. You can even set order limits for new COD customers.
  • Reducing RTO basically means more profit for the company. So, try these proven strategies to reduce RTO in e-commerce.
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