Every D2C founder has the same struggle: How do I get more revenue from the same customer?
The answer is increasing AOV (average order value). Instead of spending endlessly on new customer acquisition, improving AOV lets you grow sustainably by getting your existing buyers to spend more in a single transaction.
Sounds amazing, right? So how can you increase average order value? Let’s break down smart, practical strategies to increase AOV for D2C brands.
Stop wondering how to increase average order value and start focusing on actionable, proven methods that have increased AOV in retail.
You can increase AOV sales by implementing these simple ways, that do not require any extra investment from your end:
If you want to get more revenue from one customer, you can offer them multiple products that complement each other. The best way to do this is by offering curated sets of complementary products (e.g., shampoo + conditioner + serum kit).
Product bundling helps increase AOV for buyers who are shopping for a specific concern.
Many times, your shopper is willing to buy multiple products but faces financial restraints. If a shopper can only spend 5000, he won’t be willing to look at other relevant products, even if he wants them!
How do you resolve this? By offering split payment options or pay-in-parts options on your website. If the buyer only has to pay 1500 or 2000 at the time of purchase, he/she would indulge in exploring more products and end up with a bigger basket size.
In India, only 100 million people use credit cards, while more than 350 million people use UPI. That is more than 3.5 times!
So, why limit yourself to a smaller audience with EMI on credit cards when you can offer EMI on UPI?
Snapmint enables you to offer flexible EMIs on UPI on your checkout page for easy and convenient checkout.
EMI on UPI can increase your AOV by 30-40%. This is the easiest way to increase your AOV without spending any extra money.
Offer EMI on UPI now.
Frictionless checkout can also be a great way to increase AOV in e-commerce business. One-click checkout or express checkout can increase shopper’s willingness to add extras without second thoughts.
Offer on bulk purchase like Buy 3, get 20% off can lure customers into buying more than they initially intended. This way, you can increase your average order value, and ultimately your revenue.
Let customers customize their own kits. By giving this liberty to the customers, you not only increase AOV but also deepen customer relationships. Shoppers often add more to maximize value.
Set the free shipping limit slightly above your current AOV (e.g., ₹1,999 if AOV is ₹1,500).
Tiered discounts, for example, spend ₹2,000 to get 10% off and spend ₹3,000 to get 15% off. This will encourage the shopper to spend more.
Recommend add-ons or accessories on product and cart pages. Show higher-value alternatives with clear benefits.
You can even show personalised recommendations, for example, previous products they viewed clubbed into a bundle.
Double points or exclusive perks when customers cross a certain order value.
Offer a freebie above a certain cart size (e.g., free pouch with orders over ₹2,500). Freebies can attract customers, and they won’t make much of a difference for you.
Flexible payments reduce price friction and push customers toward higher-value carts. This way, you can increase average order value without sacrificing your margins.
You can offer a flat discount above a threshold (₹500 off on orders over ₹3,000).
Utilise emotions and target the painpoints of your shoppers through personalized recommendations. AI-powered suggestions, like “Customers who bought X also bought Y” can push your customers into buying more products.
Countdown timers for higher-order discounts create urgency. This will motivate the customer to buy, instead of abandoning the cart or checking alternatives.
Holiday-themed bundles encourage larger purchases (e.g., Diwali hampers). This way, you can utilize festive season sales.
You can offer exclusive higher-value discount only on first order. This pushes them to stock up.
If you do not want to offer freebies to everyone, offer tiered free gifts instead. Different gifts at different order thresholds, for example ₹1,500 - tote bag, and ₹3,000 - premium bottle, and so on.
For D2C brands, increasing AOV isn’t about pushing customers to spend blindly; it’s about offering smarter value, convenience, and flexibility.
By bundling products, using BNPL solutions like Snapmint, setting smart shipping thresholds, and optimizing checkout, you can unlock sustainable growth without burning money on constant customer acquisition.
The real win? You’re not just boosting revenue per order, you’re building trust, loyalty, and long-term customer value.